Image: woman and her dog sit on the floor underneath an architectural canopy, looking into the distance at a city skyline at night.

Base Your Story Structure on Principles, Not Systems

There’s no one-size-fits-all way to structure a story, so understanding the core principles will help you decide what’s right for yours.
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I Hired a Book Publicity Firm for £1,800. Here’s What Went Wrong.

One author reflects on how her desire to not just outsource marketing, but to outsource even thinking about it, led to regrettable results.
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Editing Like a Journalist Will Make Your Publishing Journey Easier

Making the leap from short online articles to longer, narrative work brought one writer into contact with a new challenge: being truly edited.
Image: a close-up photo of Baxter, a tawny and white Border Collie-Australian Shepherd mix, lying on a green lawn covered with fallen, decaying pink and white Northern Magnolia petals, and staring pensively into the distance.

Embrace Quirky: 5 Benefits of Using Animal Point-of-View Characters

By observing our own species through the eyes of another, something new just might be revealed to us.
Image: within a forest, each of the trees has a question mark spray-painted on its trunk.

What Is a Memoir’s Essential Question and Why Do You Need One?

The first question is often some version of “What happened to me?” Understanding it helps craft a story that speaks to your readers’ needs.
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11 Steps from Your Big Fat Mess to Your Next Draft

If you’re overwhelmed by the volume of accumulated words after months or years of generating new material, here’s how to tame and shape them.
Image: an illustration of the blog post's author, John Bernoff, standing in an artist's studio and using hand tools to carve a likeness of himself from a block of marble.

What I Learned from Turning Myself Into an AI Chatbot

One book coach wondered whether an AI tool, trained on his own archive of advice, could answer authors’ questions as well as he could.
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Why Your Story Keeps Stalling (and How to Get It Moving)

Stories are like trains: a connected chain of main events (railcars) and transitions (couplings), with very little stopping at platforms.
Image: a graphical illustration of two heads facing each other in profile—one right-side up, and the other upside down—with a black line representing thoughts spiraling out of one head and into the other.

Writing Beyond Ourselves

Writing outside our lived experience isn’t just about getting facts right—it’s also about learning who we are when we truly listen to others.
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The Big Mistake That Keeps Writers From Finishing a Novel

One writer explains why you shouldn’t necessarily get feedback on your first draft—and what you should do instead.
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Finding the Right Tone for Your Memoir

Your story’s tone and content don’t have to match—and when they don’t, they can combine to create something greater than their sum.
How I Navigated My Way to a Memoir Deal from a Small Publisher

How I Navigated My Way to a Memoir Deal from a Small Publisher

Learning from others and practicing patience while navigating the publishing industry led to a bright light at the end of the tunnel.
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The Glimmers You Find While Chasing the Whale

While in pursuit of our writing goals, the serendipitous experiences along the way might be just as meaningful as landing the big fish.
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How NOT to Confuse Your Readers

A successful story unfurls in a way that both keeps readers grounded and keeps them guessing—so withhold information, but not context.
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Writing at the Intersection of Fear, Politics and Responsibility

Writing is an act of exposure, especially when it’s about something personal, political, and dangerous. But we write anyway.
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What Improv Comedy Taught Me About Writing Novels

Improv is about being in the moment, and showed one author how to let go, listen better, take risks, and move on when something doesn’t work.
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The Art of Connective Tissue: What Raymond Carver Teaches Us About Building Character and Showing

Small bits of action—descending the stairs, cleaning off the car—might not be insignificant if they tell something about a character’s world.
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The Pros and Cons of Launching a Book Without a Publicist

A publicist can be an invaluable part of your launch team when your book is published, but it’s also possible to do it on your own.
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When Women Ignore Their Instincts (and Why I Wrote a Novel About It)

One writer explores how women will rationalize away feelings of unease for the sake of pleasing others, and how we express that on the page.
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Writers and Artists Need a Way to Label AI Use: Here’s What That Could Look Like

To encourage transparency among creators and audience, one writer suggests a simple, two-category system for labeling AI use in works of art.
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Writing Memoir? The Life You Change the Most Is Yours

A memoirist who began writing with the goal of helping others was surprised by how the process healed old wounds and reframed her self-image.
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The Crucial Ingredient Your Story May Be Missing

If you’re hearing that your story lacks structure or impact, you might be missing the interconnected cohesion of plot, stakes, and character.
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The Struggle Is Reel: Marketing Without Social Media

Needing to build audience for a new book, one author examines her avoidance of creating video content in favor of face-to-face connections.
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How to Move Your Reader Toward Transformation

This excerpt from Nina Amir’s Change the World One Book at a Time examines how nonfiction authors can best effect change in readers.
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Watch for These 2026 Social Media Trends

A social media manager shares her observations on how current trends might impact authors and publishers in 2026.