In my latest post over at Writer Unboxed, I discuss what writers need to know if they’re considering video as part of their marketing and promotion strategy. In brief, here’s what writers should avoid: Don’t do book trailers. Don’t talk at length in a static shot. Don’t post unedited video longer than a minute or […]
Jane Friedman interviews author Bethany Joy Carlson about effective crowdfunding campaigns for authors.
If you’re considering WordPress as your platform of choice, here’s what you should know as you prepare to build on it.
Next week, I’m participating in the Book to Course Virtual Summit, a free event hosted by Teachable. I’ll be discussing the rise of the writer-entrepreneur.
Much of writing advice boils down to: add more conflict. But don’t forget how happy lives can involve compromise and complication as well.
Should you self-publish or traditionally publish? This infographic will help you determine the best choice for you and your project.
For years, serialization has been discussed as a significant area of opportunity for reading and publishing in the digital age. (And note to the sticklers out there: I’m using the terms serial and serialization interchangeably to refer to any situation where content is parceled out in small bites and delivered on a specific schedule, whether the […]
Learn how you can prepare for the future of publishing in this free workshop by Jane Friedman.
Write about the things you can’t forget, the things that keep you up at night.
The problem is not whether print will survive, but how literary publishing adapts to a world where to publish something has lost value.
How authors can blog successfully for long-term platform and book marketing efforts, with tips for online writing, strong headlines, and good SEO.
Every author is told to start an official Facebook page. But what if you stick with your personal profile only? Learn the advantages and disadvantages.
What authors need to know about current marketing practices and emerging business trends in the book publishing industry.
Author Gigi Rosenberg describes how she redesigned and relaunched her author website primarily on her own, only hiring assistance at the end.
Join me for official hours on Facebook—it’s free to everyone. You can ask questions about whatever challenge you’re currently facing.
I think it’s fair to say that most of us are not looking to add more social media activity to our lives. In fact, we prefer to trim online activity or drop entire networks if possible. So the advice I’m about to offer may feel objectionable and time-wasting at first, but if you stay with me until the end, […]
In the literary fiction world, it’s often taken as an article of faith that writing is an intrinsically important activity to be engaged in. Is it?
The primary function and value of an author website is marketing related.
What every author needs to know before they hire a publicist, and how to work with one successfully.
Agent Laurie McLean discusses the platform and book launch strategy for author/musician Simon Curtis.