What Writers Too Often Overlook: Having a Call to Action

Just about every writer would love to have more readers—more readers of their books, their blog, their articles, or whatever creative work they’re producing. But few writers have given much thought to having a call to action that’s associated with their work.

by Oberazzi / via Flickr

The Complete Guide to Query Letters

This post was originally published in 2014; it is regularly updated with new information. The stand-alone query letter has one purpose, and one purpose only: to seduce the agent or editor into reading or requesting your work. The query letter is so much of a sales piece that you should be able to write it without […]

author platform

A Definition of Author Platform

Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. Here’s what agents and editors mean by platform, plus a clear definition of what platform is NOT.

should you self-publish

Should You Self-Publish or Traditionally Publish?

Should you self-publish? There is no single right answer to this question—it’s always situational. It depends on you, your book, and your career goals. This post outlines the key questions you should ask.

rank me

The Question I Hate the Most

It’s the question I dislike the most from writers, and that I try to avoid answering—because it lays a terrible burden on me.

video for writers

Using Video for Author Marketing: What Beginners Need to Know

In my latest post over at Writer Unboxed, I discuss what writers need to know if they’re considering video as part of their marketing and promotion strategy. In brief, here’s what writers should avoid: Don’t do book trailers. Don’t talk at length in a static shot. Don’t post unedited video longer than a minute or […]

Chang Kim of Tapas Media

A New Platform for Serialized Work: Tapas Media

For years, serialization has been discussed as a significant area of opportunity for reading and publishing in the digital age. (And note to the sticklers out there: I’m using the terms serial and serialization interchangeably to refer to any situation where content is parceled out in small bites and delivered on a specific schedule, whether the […]

social media for writers

Why You Should Join All Social Media Networks

I think it’s fair to say that most of us are not looking to add more social media activity to our lives. In fact, we prefer to trim online activity or drop entire networks if possible. So the advice I’m about to offer may feel objectionable and time-wasting at first, but if you stay with me until the end, […]

paying for book reviews

Are Paid Book Reviews Worth It?

The majority of authors will not benefit from paid book reviews, and should invest their time and money elsewhere. Here’s why.

Gabe Herron

You Can’t Rush Your Development

A couple weeks ago, I advised young writers to have patience—with themselves, with the publishing process, and with their development. Writer Gabe Herron recently wrote an essay for Glimmer Train that echoes that theme as well. He says: Time is the main thing. There never seems to be enough of it, especially once you’ve gone […]