Marketing & Promotion

Self-publishing offers so many paths and options that it can seem intimidating. One debut novelist shares her journey, with valuable tips.

However you decide to publish, it’s unwise to rely on someone else to build your career, or to be responsible for growing your readership.

How authors can blog successfully for long-term platform and book marketing efforts, with tips for online writing, strong headlines, and good SEO.

There are a lot of publicists out there. How can you pick the right one? This is a crucial decision, so it needs to be approached with care.

This post was first published in 2012 and is regularly updated. First things first: an author's website, whether it gets

While it's not easy to launch a book without any kind of online presence, many first-time authors are in exactly that position. Here's a 4-step game plan.

I believe a successful social media strategy is driven by one’s personality and strengths, as well as the qualities of the work produced—leading to a unique approach for each writer. A

Social media is widely considered necessary by authors and publishers for book marketing. But is it as important as an optimized author website?

What every author needs to know before they hire a publicist, and how to work with one successfully.

The majority of authors will not benefit from paid book reviews, and should invest their time and money elsewhere. Here's why.

Writing coach and author Angela Ackerman discusses techniques for identifying and connecting with your target reading audience.

Giving away your work isn't a problem if you've developed a strategy around it, and know how to turn new readers into fans.

by Sal Falko / Flickr The backlash against Literary Citizenship is underway, and perhaps it was inevitable. For those unaware

It is possible, if not desirable, for an author to launch an effective book-marketing campaign without a publisher’s support or assistance. Mainly, it requires time and energy. Here's a comprehensive rundown of the main strategies in use today.

It's been a trend ever since I worked full-time as a book acquisitions editor: Blog-to-book deals. I acquired or oversaw

In the gap between email and social media lie tools that let publishers and authors engage with readers without an algorithm in the way.

It can be scary to approach a bookstore for a partnership—especially if it’s your only local store. Here's how to do it with confidence.

One children’s author reflects on the chain of adults whose trust, money, and permission stood between her book and its young target reader.

For authors, the question is whether personally pursuing it works—and if it’s possible to pay for it in a way that leads to meaningful sales.

Even though promotional copy for your novel or memoir is necessarily brief, effective ones take readers on an emotional journey.

With no platform and no publisher behind her, Ashli O'Connell built a six-month pre-launch plan around a single question she'd been asking marketing clients for 25 years: what is your goal?

Barnes & Noble stores nationwide received a corporate how-to-handle-local-author-events memo that will restrict which authors are accepted.

People take pride in supporting someone from their community, and readers are far more likely to buy a book if they feel a personal connection to the author, even a small one.

This debut memoirist kept asking one question: What’s the next thing I can do that puts this book in front of readers?