Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. Here’s what agents and editors mean by platform, plus a clear definition of what platform is NOT.
Kirsten Oliphant discusses various ways to grow your email subscriber list.
Join me for a live training to learn to write sales copy that’s as impressive as your story; you’ll improve book descriptions, ad copy and reader emails.
Every author dreams of having a successful book reading in a roomful of admiring fans. Yet too few actually spend enough time planning what they will say.
Wondering why you don’t have more blog traffic—or if it’s worthwhile to continue your blogging effort? Here are the mistakes that commonly afflict authors.
Podcast producer Devon Fredericksen offers four tips for authors creating podcasts.
Learn about the various types of email newsletter that are sent by authors—with pros and cons of each—plus how to choose which type YOU should send.
Cover designer Alexander von Ness explains the value of a book cover redesign and walks through several cover redesigns and their goals.
Social media expert Chris Syme explains why less is more in social media, and how to make the most use of primary and secondary social media channels.
Get links to my latest interviews and Q&A sessions where I discuss the publishing industry as well as marketing and promotion.
The connection with your email newsletter subscribers starts much sooner than you think, in a place that many gloss over or ignore: your signup forms.
In my latest post over at Writer Unboxed, I discuss what writers need to know if they’re considering video as part of their marketing and promotion strategy. In brief, here’s what writers should avoid: Don’t do book trailers. Don’t talk at length in a static shot. Don’t post unedited video longer than a minute or […]
Over 70% of author crowdfunding campaigns fail, but you can beat the odds if you embrace your role as chief marketing officer of your book.
Author Kirsten Oliphant explains how to get started forming a list of email subscribers, including how to choose an email service provider.
Web design expert Ron Bueker discusses the pros and cons of using WordPress and Squarespace to build your author website and brand.
Online marketing expert Beth Hayden explains how to use guest blogging to promote your book.
Author and publicist Fauzia Burke offers tips and resources for doing your own internet book publicity.
The primary function and value of an author website is marketing related.
Andrea Dunlop, a former Doubleday publicist, discusses how to approach a book launch from a publicist’s point of view.
Learn four reasons writers might want to use Pinterest, how to best use the platform, and best practices to get the most traction for your work.