Writers Tee Morris and Pip Ballantine explain all the ways authors can use Instagram to build their readership.
Author Ed Cyzewski offers insight into building authentic, sustainable practices in book marketing and promotion.
Publicist Dana Kaye discusses why not to pretend to be a publicist, the question of gender bias in publishing and publicity, marketing mistakes and misconceptions, and more.
Writing coach and author Angela Ackerman discusses techniques for identifying and connecting with your target reading audience.
How do you build an online platform when you don’t have advice or ready-to-go insights (and don’t like offering either)?
How an indie author turned a story concept into a full-fledged multimedia universe, including a live blog, illustrated journal, merchandise, and podcast.
Be careful before applying someone else’s social media advice to your situation.
Editor Jessi Rita Hoffman explains how to craft professional and compelling back-cover copy for your book.
How to improve the effectiveness of your email newsletter through very specific changes to your sign-up forms and content.
A children’s author shares her strategies for promoting her picture books on Pinterest—as well as what adult fiction marketing techniques haven’t worked for her.
Everything you need to know to start sending an effective email newsletter.
Blogger and author Nina Amir explains how to turn your blog content into books and other information products.
Thriller author Todd Moss describes his own marketing efforts and the marketing efforts of his Big Five publisher, Putnam, for his book The Golden Hour.
What does it mean to “engage” with a community? And what’s the benefit?
Register today for Predictable Book Sales: The 3-Step Framework to Build a Killer Launch by Tim Grahl.
Learn how to improve the description of your book, and improve its metadata, when using Amazon KDP.
A group of literary authors have launched a limited edition box set of novels. How did they make the collaboration work?
A traditionally published children’s author discusses how she’s launched a successful indie publishing effort in less than two years.
You can find marketing inspiration in what others have done, but also know that the less advertised “strategies” might actually be the ones worth pursuing.
Build a bio that’s not only better than most you have read, but also compelling enough to attract the fans & clients you’d like to have in the first place.