A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, and include projects such as book launches. A short-term campaign has four definite phases: planning, pre-launch, launch, and follow-through.
Book cover designer Joshua Jadon offers nine tips for creating a visually intriguing book cover.
Author Martha Conway discusses optimizing Facebook ad settings to ensure a realistic click-through rate, and her overall results with Facebook ads.
Just about every writer would love to have more readers—more readers of their books, their blog, their articles, or whatever creative work they’re producing. But few writers have given much thought to having a call to action that’s associated with their work.
If you want to be successful at selling today, you need to quit pushing your needs (please buy my book) and messages at potential readers and concentrate on figuring out how to pull them in by putting their needs above yours. Give them something valuable.
Social media and marketing expert Andrea Dunlop lists five questions you should ask yourself when starting to plan your book launch.
Kirsten Oliphant explains how to reach out to others who can help you build your author platform and how to generate a great pitch for collaboration.
Author Robert Wilder explains the concept of pods (spheres of influence) and how to use them to help promote your book.
Author and social media expert Frances Caballo discusses the CARE acronym and how to use it to guide your interactions with readers on social media.
Author Daniel Parsons offers five tips for improving your Twitter interactions as a creative professional.
Author Dorit Sasson discusses the services publicists offer and whether you should opt to contract for a publicist’s services for your book.
Author and social media expert Kirsten Oliphant explains how to manage your platform-building activities on social media sites.
Author and speaker Dorit Sasson offers tips on how to build author platform through local speaking engagements.
Writing coach Angela Ackerman discusses how influencers can help you market your book, how to identify potential influencers, and how to reach them.
Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. Here’s what agents and editors mean by platform, plus a clear definition of what platform is NOT.
Kirsten Oliphant discusses various ways to grow your email subscriber list.
Join me for a live training to learn to write sales copy that’s as impressive as your story; you’ll improve book descriptions, ad copy and reader emails.
Every author dreams of having a successful book reading in a roomful of admiring fans. Yet too few actually spend enough time planning what they will say.
Wondering why you don’t have more blog traffic—or if it’s worthwhile to continue your blogging effort? Here are the mistakes that commonly afflict authors.
Podcast producer Devon Fredericksen offers four tips for authors creating podcasts.
Learn about the various types of email newsletter that are sent by authors—with pros and cons of each—plus how to choose which type YOU should send.
Cover designer Alexander von Ness explains the value of a book cover redesign and walks through several cover redesigns and their goals.
Social media expert Chris Syme explains why less is more in social media, and how to make the most use of primary and secondary social media channels.
Get links to my latest interviews and Q&A sessions where I discuss the publishing industry as well as marketing and promotion.
The connection with your email newsletter subscribers starts much sooner than you think, in a place that many gloss over or ignore: your signup forms.
In my latest post over at Writer Unboxed, I discuss what writers need to know if they’re considering video as part of their marketing and promotion strategy. In brief, here’s what writers should avoid: Don’t do book trailers. Don’t talk at length in a static shot. Don’t post unedited video longer than a minute or […]
Over 70% of author crowdfunding campaigns fail, but you can beat the odds if you embrace your role as chief marketing officer of your book.
Author Kirsten Oliphant explains how to get started forming a list of email subscribers, including how to choose an email service provider.
Web design expert Ron Bueker discusses the pros and cons of using WordPress and Squarespace to build your author website and brand.
Online marketing expert Beth Hayden explains how to use guest blogging to promote your book.
Author and publicist Fauzia Burke offers tips and resources for doing your own internet book publicity.
The primary function and value of an author website is marketing related.
Andrea Dunlop, a former Doubleday publicist, discusses how to approach a book launch from a publicist’s point of view.
Learn four reasons writers might want to use Pinterest, how to best use the platform, and best practices to get the most traction for your work.
What every author needs to know before they hire a publicist, and how to work with one successfully.
Agent Laurie McLean discusses the platform and book launch strategy for author/musician Simon Curtis.
Helen Sedwick and Orna Ross discuss selling international rights to your book.
Writers’ collectives can help independent authors gain an advantage in quality, cost control, and marketing.
The majority of authors will not benefit from paid book reviews, and should invest their time and money elsewhere. Here’s why.
Learn how to use Kindle Scout as part of a pre-release marketing strategy for a self-published book.
Literary agent and publishing consultant April Eberhardt discusses effective book promotion, what makes writing exceptional from a publishing perspective, her preference for representing women’s fiction, and more in this 5 On interview.
Too many authors focus on short-term fixes for book marketing, when they need to implement a long-term approach that will work over many months and years.
Author and editor C. S. Lakin offers guidelines on crafting your Amazon book description to maximize sales.
Social media marketing expert Chris Syme discusses how to use Facebook contests and giveaways to turn fans into super fans.
Writers Tee Morris and Pip Ballantine explain all the ways authors can use Instagram to build their readership.
Author Ed Cyzewski offers insight into building authentic, sustainable practices in book marketing and promotion.
Publicist Dana Kaye discusses why not to pretend to be a publicist, the question of gender bias in publishing and publicity, marketing mistakes and misconceptions, and more.
Writing coach and author Angela Ackerman discusses techniques for identifying and connecting with your target reading audience.
How do you build an online platform when you don’t have advice or ready-to-go insights (and don’t like offering either)?
How an indie author turned a story concept into a full-fledged multimedia universe, including a live blog, illustrated journal, merchandise, and podcast.