In my latest post over at Writer Unboxed, I discuss what writers need to know if they’re considering video as part of their marketing and promotion strategy. In brief, here’s what writers should avoid: Don’t do book trailers. Don’t talk at length in a static shot. Don’t post unedited video longer than a minute or […]
Over 70% of author crowdfunding campaigns fail, but you can beat the odds if you embrace your role as chief marketing officer of your book.
Author Kirsten Oliphant explains how to get started forming a list of email subscribers, including how to choose an email service provider.
Web design expert Ron Bueker discusses the pros and cons of using WordPress and Squarespace to build your author website and brand.
Online marketing expert Beth Hayden explains how to use guest blogging to promote your book.
Author and publicist Fauzia Burke offers tips and resources for doing your own internet book publicity.
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Andrea Dunlop, a former Doubleday publicist, discusses how to approach a book launch from a publicist’s point of view.
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What every author needs to know before they hire a publicist, and how to work with one successfully.
Agent Laurie McLean discusses the platform and book launch strategy for author/musician Simon Curtis.
Helen Sedwick and Orna Ross discuss selling international rights to your book.
Writers’ collectives can help independent authors gain an advantage in quality, cost control, and marketing.
The majority of authors will not benefit from paid book reviews, and should invest their time and money elsewhere. Here’s why.
Learn how to use Kindle Scout as part of a pre-release marketing strategy for a self-published book.
Literary agent and publishing consultant April Eberhardt discusses effective book promotion, what makes writing exceptional from a publishing perspective, her preference for representing women’s fiction, and more in this 5 On interview.
Too many authors focus on short-term fixes for book marketing, when they need to implement a long-term approach that will work over many months and years.
Author and editor C. S. Lakin offers guidelines on crafting your Amazon book description to maximize sales.
Social media marketing expert Chris Syme discusses how to use Facebook contests and giveaways to turn fans into super fans.
Writers Tee Morris and Pip Ballantine explain all the ways authors can use Instagram to build their readership.