Learn how to use Kindle Scout as part of a pre-release marketing strategy for a self-published book.
Literary agent and publishing consultant April Eberhardt discusses effective book promotion, what makes writing exceptional from a publishing perspective, her preference for representing women’s fiction, and more in this 5 On interview.
Too many authors focus on short-term fixes for book marketing, when they need to implement a long-term approach that will work over many months and years.
Author and editor C. S. Lakin offers guidelines on crafting your Amazon book description to maximize sales.
Social media marketing expert Chris Syme discusses how to use Facebook contests and giveaways to turn fans into super fans.
Writers Tee Morris and Pip Ballantine explain all the ways authors can use Instagram to build their readership.
Author Ed Cyzewski offers insight into building authentic, sustainable practices in book marketing and promotion.
Publicist Dana Kaye discusses why not to pretend to be a publicist, the question of gender bias in publishing and publicity, marketing mistakes and misconceptions, and more.
Writing coach and author Angela Ackerman discusses techniques for identifying and connecting with your target reading audience.
How do you build an online platform when you don’t have advice or ready-to-go insights (and don’t like offering either)?
How an indie author turned a story concept into a full-fledged multimedia universe, including a live blog, illustrated journal, merchandise, and podcast.
Be careful before applying someone else’s social media advice to your situation.
Editor Jessi Rita Hoffman explains how to craft professional and compelling back-cover copy for your book.
How to improve the effectiveness of your email newsletter through very specific changes to your sign-up forms and content.
A children’s author shares her strategies for promoting her picture books on Pinterest—as well as what adult fiction marketing techniques haven’t worked for her.
Everything you need to know to start sending an effective email newsletter.
Blogger and author Nina Amir explains how to turn your blog content into books and other information products.
Thriller author Todd Moss describes his own marketing efforts and the marketing efforts of his Big Five publisher, Putnam, for his book The Golden Hour.
What does it mean to “engage” with a community? And what’s the benefit?
Register today for Predictable Book Sales: The 3-Step Framework to Build a Killer Launch by Tim Grahl.