benefit from 20 years of experience in writing, publishing, and digital media
Create an Author Website in 24 Hours or Less: Feb. 23
It's indisputable: All authors must have their own website. It's critical for effective marketing (online and offline), as well as long-term career growth. Even unpublished authors can benefit greatly from establishing a starter site. Why? You work through the learning curve, you build online awareness, you make contacts in the writing and media world, and more opportunities open up to you.
This two-hour intensive live webinar focuses on the simplest, most robust, and FREE tools to get a site up and running in a day or less—often in one evening! You don’t have to know any code, understand any technical jargon, or have previous experience with websites or blogs. You also don’t need to own your own domain or have hosting, although advice will be given on those issues.
While several different site-building options will be discussed, this session offers a step-by-step tutorial on setting up a site using WordPress—a best-in-class system that underpins 1 of every 5 websites on the Internet. WordPress is free to use, open source, and continually improving.
The Great Courses: How to Publish Your Book
In the 24 eye-opening lectures of How to Publish Your Book, Jane Friedman provides you with sought-after secrets of the publishing process that will help you navigate this difficult progression, bypass pitfalls that many novice authors get hung up on, and improve your chances of being considered for publication. She acts as your personal guide though the entire process from finalizing your manuscript, to writing the perfect pitch, to reviewing contracts and marketing your book. She provides the candid scoop on what you need to do in order to increase your chances of being considered. The knowledge you’ll gain by having an inside expert teaching you how to position your book for publication gives you a unique advantage and drastically increases your chances of getting noticed in this increasingly competitive industry.
Self-Study: Become a Ghost-writer
Taught by author Roz Morris: It's easy to find writing advice. But it's not easy to get good guidance about how to ghost-write, what's expected of a ghost-writer and how to avoid the inevitable hazards. This course will teach you how the world of ghost-writing works, how writers get started, how to get commissions, how to pitch to a client, and how to take the project successfully to completion.
Self-Study: How to Write a Powerful Book Proposal That Sells
In brief: This is a comprehensive self-study course on producing nonfiction book proposals in the digital age. The focus is not just on writing a book proposal that will sell the idea, but that will also sell the book when it finally makes its way to market.
The Long Version
A book proposal is a business plan for your nonfiction book, and whether you plan to traditionally publish or self-publish, a good proposal has a dramatic and immediate impact on the potential success of your work.
That’s because a thorough proposal evaluates the audience for the work, how it will stack up against the competition, and why the book will succeed in the marketplace. A solid plan requires research and a thorough understanding of your readership. By developing a full proposal, you’ll gain a clear and compelling view of what has a good chance of selling—an important step whether you want to find an agent, pitch a publisher, or self-publish.
If you plan to write the book first, and figure out the proposal later, reconsider your process. Most nonfiction books are signed on the basis of a proposal and a sample chapter or two. The publisher is often very involved in the development of the content. Writing the entire book before selling it might not only be a time-consuming test run, but you won’t have the insight and knowledge of how to produce a better book until you write the proposal. Many authors, after finishing the proposal, end up changing their angle, perspective, or narrative focus after better understanding what will sell in book form.