If you want to sell books and have people read them, you have to meet other people and tell them about it. Learn the best networking strategies for people who hate networking.
Reddit is an online community where you can get your book in front of hundreds of thousands of readers for free. That is, if you have the right strategy.
A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, and include projects such as book launches. A short-term campaign has four definite phases: planning, pre-launch, launch, and follow-through.
Book cover designer Joshua Jadon offers nine tips for creating a visually intriguing book cover.
Author Martha Conway discusses optimizing Facebook ad settings to ensure a realistic click-through rate, and her overall results with Facebook ads.
If you want to be successful at selling today, you need to quit pushing your needs (please buy my book) and messages at potential readers and concentrate on figuring out how to pull them in by putting their needs above yours. Give them something valuable.
Author Caroline Leavitt reveals the fears behind her middle-of-the-night writer anxieties, the contents of her colored book tour folders, her reaction to the praise her latest novel is receiving, and more in this 5 On interview.
Social media and marketing expert Andrea Dunlop lists five questions you should ask yourself when starting to plan your book launch.
Kirsten Oliphant explains how to reach out to others who can help you build your author platform and how to generate a great pitch for collaboration.
Author Robert Wilder explains the concept of pods (spheres of influence) and how to use them to help promote your book.
Author and social media expert Frances Caballo discusses the CARE acronym and how to use it to guide your interactions with readers on social media.
Author Daniel Parsons offers five tips for improving your Twitter interactions as a creative professional.
Author Dorit Sasson discusses the services publicists offer and whether you should opt to contract for a publicist’s services for your book.
Author and social media expert Kirsten Oliphant explains how to manage your platform-building activities on social media sites.
Author and freelance editor Maya Rock offers six pointers for vetting a freelance editor.
Author and speaker Dorit Sasson offers tips on how to build author platform through local speaking engagements.
Sangeeta Mehta interviews agents Bob Mecoy and Kristin Nelson about how agents can assist the hybrid author.
Writing coach Angela Ackerman discusses how influencers can help you market your book, how to identify potential influencers, and how to reach them.
Author and editor Jessica Strawser offers guidance on how to write through illness, grief, and other major life events.
Kirsten Oliphant discusses various ways to grow your email subscriber list.
Most writers want an MFA for one of three reasons: They want to teach writing, they want to get published, or they want to make room in their life for writing. It turns out these reasons for doing an MFA are actually based on myths.
Author Jennifer Louden offers five tips for developing and strengthening your writer’s voice.
The greatest tool for gaining reader confidence is internal dialogue—because when a character reveals his thoughts, he’s confiding in the audience.
Author and writing expert Barbara Baig discusses the lessons about deliberate practice that writers might take away from Anders Ericsson’s book Peak: Secrets from the New Science of Expertise.
Every author dreams of having a successful book reading in a roomful of admiring fans. Yet too few actually spend enough time planning what they will say.
Novelist James Scott Bell identifies 5 common “rules” that writers would do best to ignore—such as “Don’t start your story talking about the weather.”
Podcast producer Devon Fredericksen offers four tips for authors creating podcasts.
Learn about the various types of email newsletter that are sent by authors—with pros and cons of each—plus how to choose which type YOU should send.
Cover designer Alexander von Ness explains the value of a book cover redesign and walks through several cover redesigns and their goals.
Social media expert Chris Syme explains why less is more in social media, and how to make the most use of primary and secondary social media channels.
As a product of the human brain, writing is particularly influenced by emotions, moods, and worldviews. Learn how to create a mindset conducive to writing.
Learn how to determine what genre you’re writing in and why it matters—plus the difference between commercial and literary.
Stuart Horwitz explains how you can complete your book in three drafts: the messy draft, the method draft, and the polished draft.
The connection with your email newsletter subscribers starts much sooner than you think, in a place that many gloss over or ignore: your signup forms.
Over 70% of author crowdfunding campaigns fail, but you can beat the odds if you embrace your role as chief marketing officer of your book.
Author and ghostwriter Stacy Ennis discusses the process of working with a ghostwriter and how to know if hiring a ghostwriter is right for you.
Author Kirsten Oliphant explains how to get started forming a list of email subscribers, including how to choose an email service provider.
Web design expert Ron Bueker discusses the pros and cons of using WordPress and Squarespace to build your author website and brand.
Online marketing expert Beth Hayden explains how to use guest blogging to promote your book.
Author and ghostwriter Roz Morris discusses the necessary characteristics for a ghostwriter, as well as who hires ghostwriters and why.
Award-winning author Jane K. Cleland explains how to implement the slow reveal to add suspense to your writing.
A plot planner enables you to keep the larger picture of your story in full view as you concentrate on writing individual scenes.
The advantages of walking are well-known and long-heralded. Likewise delightful, the urban perambulatory habits of the flâneur. Less heralded perhaps are the practical creative benefits of stretching one’s legs with neither exercise nor aimlessless in mind.
Author and publicist Fauzia Burke offers tips and resources for doing your own internet book publicity.
Kirsten Oliphant details how to find, create, and edit branded graphics for blogs and social media.
For a love scene to move readers, it must embody the principle of restraint—in dialogue, in description, and in the characters’ actions.
Author Ken Brosky discusses his Kindle Scout book deal and his and Amazon’s marketing plans for The Proving.
Author Emily Grosvenor explains how she has constructed a Kickstarter campaign for her children’s book, Tessalation!
Author Jay Swanson explains how to find and work with cover artists.
Thriller author Todd Moss discusses the pitfalls of using current events as the basis for a novel.