short term campaigns

How to Run Short-Term Social Media Campaigns

A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, and include projects such as book launches. A short-term campaign has four definite phases: planning, pre-launch, launch, and follow-through.

push-or-pull marketing

Are You a Push Marketer or a Pull Marketer?

If you want to be successful at selling today, you need to quit pushing your needs (please buy my book) and messages at potential readers and concentrate on figuring out how to pull them in by putting their needs above yours. Give them something valuable.

Caroline Leavitt

5 On: Caroline Leavitt

Author Caroline Leavitt reveals the fears behind her middle-of-the-night writer anxieties, the contents of her colored book tour folders, her reaction to the praise her latest novel is receiving, and more in this 5 On interview.

A close-up of the clasp of a coinpurse

Should You Pay for a Publicist?

Author Dorit Sasson discusses the services publicists offer and whether you should opt to contract for a publicist’s services for your book.

writing classroom

3 Myths About the MFA in Creative Writing

Most writers want an MFA for one of three reasons: They want to teach writing, they want to get published, or they want to make room in their life for writing. It turns out these reasons for doing an MFA are actually based on myths.

Deliberate practice

If You Just Keep Writing, Will You Get Better?

Author and writing expert Barbara Baig discusses the lessons about deliberate practice that writers might take away from Anders Ericsson’s book Peak: Secrets from the New Science of Expertise.

book event

5 Steps to a Killer Book Talk

Every author dreams of having a successful book reading in a roomful of admiring fans. Yet too few actually spend enough time planning what they will say.

Two cherries on a rock shelf

When Less Is More on Social Media

Social media expert Chris Syme explains why less is more in social media, and how to make the most use of primary and secondary social media channels.

Ghostly hands at a keyboard

How to Become a Ghostwriter

Author and ghostwriter Roz Morris discusses the necessary characteristics for a ghostwriter, as well as who hires ghostwriters and why.

crafting plot

How to Use a Plot Planner

A plot planner enables you to keep the larger picture of your story in full view as you concentrate on writing individual scenes.

Foggy Trees

Why Writers Should Consider the Habits of the Flâneur

The advantages of walking are well-known and long-heralded. Likewise delightful, the urban perambulatory habits of the flâneur. Less heralded perhaps are the practical creative benefits of stretching one’s legs with neither exercise nor aimlessless in mind.