Reddit is an online community where you can get your book in front of hundreds of thousands of readers for free. That is, if you have the right strategy.
A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, and include projects such as book launches. A short-term campaign has four definite phases: planning, pre-launch, launch, and follow-through.
Book cover designer Joshua Jadon offers nine tips for creating a visually intriguing book cover.
I’m proud to have a feature in Writer’s Digest magazine on how to monetize your website and blog. I detail eight methods.
Author Martha Conway discusses optimizing Facebook ad settings to ensure a realistic click-through rate, and her overall results with Facebook ads.
When deciding whether to write for free—or for exposure—here are 5 questions writers should ask.
Last year, I began regularly contributing to Publishers Weekly on the topic of independent authorship and publishing. Here’s a list of all my columns so far:
Just about every writer would love to have more readers—more readers of their books, their blog, their articles, or whatever creative work they’re producing. But few writers have given much thought to having a call to action that’s associated with their work.
If you want to be successful at selling today, you need to quit pushing your needs (please buy my book) and messages at potential readers and concentrate on figuring out how to pull them in by putting their needs above yours. Give them something valuable.
Author Melissa Yancy shines a new light on what failure brings to the writing life—and it isn’t the usual reflection on rejection.
Author Caroline Leavitt reveals the fears behind her middle-of-the-night writer anxieties, the contents of her colored book tour folders, her reaction to the praise her latest novel is receiving, and more in this 5 On interview.
Traditional publishers are experiencing a slump, and the decline of Barnes & Noble isn’t helping. A look at news and trends in book publishing in 2016.
Social media and marketing expert Andrea Dunlop lists five questions you should ask yourself when starting to plan your book launch.
Kirsten Oliphant explains how to reach out to others who can help you build your author platform and how to generate a great pitch for collaboration.
Author Robert Wilder explains the concept of pods (spheres of influence) and how to use them to help promote your book.
Author and social media expert Frances Caballo discusses the CARE acronym and how to use it to guide your interactions with readers on social media.
This post was originally published in 2014; it is regularly updated with new information. The stand-alone query letter has one purpose, and one purpose only: to seduce the agent or editor into reading or requesting your work. The query letter is so much of a sales piece that you should be able to write it without […]
Author Daniel Parsons offers five tips for improving your Twitter interactions as a creative professional.
When writers talk about where their ideas come from, the answers are as varied as wildflowers
I’m writing monthly for the IngramSpark blog, which is focused on the concerns of self-publishing authors and small presses.
I’m working with Digital Book World 2017 on a full-day of programming devoted to indie authorship and digital publishing.
The way we write can define (and transform) the way we live. Author Sage Cohen believes ferocity is our best compass for finding our true way forward.
Author Dorit Sasson discusses the services publicists offer and whether you should opt to contract for a publicist’s services for your book.
You can find depths of meaning in the shared language and goals you’ve developed with the writers around you.
Author and social media expert Kirsten Oliphant explains how to manage your platform-building activities on social media sites.
Everything you need to know to start writing a book proposal for your nonfiction book.
How do you treat subscribers after they sign up for your email newsletter? An autoresponder can usefully and effectively welcome people to the community.
Author and freelance editor Maya Rock offers six pointers for vetting a freelance editor.
Author and speaker Dorit Sasson offers tips on how to build author platform through local speaking engagements.
Pop-ups have long been despited by the Internet world, but the difficulty is: They work. Here’s how to implement them in a way that won’t annoy visitors.
Sangeeta Mehta interviews agents Bob Mecoy and Kristin Nelson about how agents can assist the hybrid author.
Writing coach Angela Ackerman discusses how influencers can help you market your book, how to identify potential influencers, and how to reach them.
Why are we so curious about authors’ own lives in relation to their books, and the ways that they do (or don’t) bring their own stories into their work? Why do we wonder what’s “true”?
Before you can take someone else’s advice, you have to develop a realistic picture of who you are, what your tendencies are, and what you’re willing and able to change.
Author and editor Jessica Strawser offers guidance on how to write through illness, grief, and other major life events.
Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. Here’s what agents and editors mean by platform, plus a clear definition of what platform is NOT.
Kirsten Oliphant discusses various ways to grow your email subscriber list.
Most writers want an MFA for one of three reasons: They want to teach writing, they want to get published, or they want to make room in their life for writing. It turns out these reasons for doing an MFA are actually based on myths.
Author Jennifer Louden offers five tips for developing and strengthening your writer’s voice.
Join me for a live training to learn to write sales copy that’s as impressive as your story; you’ll improve book descriptions, ad copy and reader emails.
The greatest tool for gaining reader confidence is internal dialogue—because when a character reveals his thoughts, he’s confiding in the audience.
Author and writing expert Barbara Baig discusses the lessons about deliberate practice that writers might take away from Anders Ericsson’s book Peak: Secrets from the New Science of Expertise.
Every author dreams of having a successful book reading in a roomful of admiring fans. Yet too few actually spend enough time planning what they will say.
Novelist James Scott Bell identifies 5 common “rules” that writers would do best to ignore—such as “Don’t start your story talking about the weather.”
Writers can be like misers with their money when it comes to ideas—and ultimately that behavior can prevent you from producing great work.
Wondering why you don’t have more blog traffic—or if it’s worthwhile to continue your blogging effort? Here are the mistakes that commonly afflict authors.
Podcast producer Devon Fredericksen offers four tips for authors creating podcasts.
Author, editor, and publisher Rosalie Morales Kearns discusses why she started a feminist press (and what it takes to run it), favorite writing exercises, the deeply held interests that fuel her own writing, and more.
Learn about the various types of email newsletter that are sent by authors—with pros and cons of each—plus how to choose which type YOU should send.
Cover designer Alexander von Ness explains the value of a book cover redesign and walks through several cover redesigns and their goals.