short term campaigns

How to Run Short-Term Social Media Campaigns

A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, and include projects such as book launches. A short-term campaign has four definite phases: planning, pre-launch, launch, and follow-through.


What Writers Too Often Overlook: Having a Call to Action

Just about every writer would love to have more readers—more readers of their books, their blog, their articles, or whatever creative work they’re producing. But few writers have given much thought to having a call to action that’s associated with their work.

push-or-pull marketing

Are You a Push Marketer or a Pull Marketer?

If you want to be successful at selling today, you need to quit pushing your needs (please buy my book) and messages at potential readers and concentrate on figuring out how to pull them in by putting their needs above yours. Give them something valuable.

Caroline Leavitt

5 On: Caroline Leavitt

Author Caroline Leavitt reveals the fears behind her middle-of-the-night writer anxieties, the contents of her colored book tour folders, her reaction to the praise her latest novel is receiving, and more in this 5 On interview.

by Oberazzi / via Flickr

The Complete Guide to Query Letters

This post was originally published in 2014; it is regularly updated with new information. The stand-alone query letter has one purpose, and one purpose only: to seduce the agent or editor into reading or requesting your work. The query letter is so much of a sales piece that you should be able to write it without […]

A close-up of the clasp of a coinpurse

Should You Pay for a Publicist?

Author Dorit Sasson discusses the services publicists offer and whether you should opt to contract for a publicist’s services for your book.

unlock your momentum

2 Keys to Unlock Your Momentum

Before you can take someone else’s advice, you have to develop a realistic picture of who you are, what your tendencies are, and what you’re willing and able to change.

author platform

A Definition of Author Platform

Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. Here’s what agents and editors mean by platform, plus a clear definition of what platform is NOT.

writing classroom

3 Myths About the MFA in Creative Writing

Most writers want an MFA for one of three reasons: They want to teach writing, they want to get published, or they want to make room in their life for writing. It turns out these reasons for doing an MFA are actually based on myths.

Deliberate practice

If You Just Keep Writing, Will You Get Better?

Author and writing expert Barbara Baig discusses the lessons about deliberate practice that writers might take away from Anders Ericsson’s book Peak: Secrets from the New Science of Expertise.

book event

5 Steps to a Killer Book Talk

Every author dreams of having a successful book reading in a roomful of admiring fans. Yet too few actually spend enough time planning what they will say.

Rosalie Morales Kearns

5 On: Rosalie Morales Kearns

Author, editor, and publisher Rosalie Morales Kearns discusses why she started a feminist press (and what it takes to run it), favorite writing exercises, the deeply held interests that fuel her own writing, and more.