In my latest post over at Writer Unboxed, I discuss what writers need to know if they’re considering video as part of their marketing and promotion strategy. In brief, here’s what writers should avoid: Don’t do book trailers. Don’t talk at length in a static shot. Don’t post unedited video longer than a minute or […]
Over 70% of author crowdfunding campaigns fail, but you can beat the odds if you embrace your role as chief marketing officer of your book.
Jane Friedman interviews author Bethany Joy Carlson about effective crowdfunding campaigns for authors.
Author and ghostwriter Stacy Ennis discusses the process of working with a ghostwriter and how to know if hiring a ghostwriter is right for you.
Author Rufi Thorpe discusses writing for men, her improbable path to publication, what she likes to see in a book review, and more in this 5 On interview.
If you’re considering WordPress as your platform of choice, here’s what you should know as you prepare to build on it.
Author Kirsten Oliphant explains how to get started forming a list of email subscribers, including how to choose an email service provider.
Web design expert Ron Bueker discusses the pros and cons of using WordPress and Squarespace to build your author website and brand.
Online marketing expert Beth Hayden explains how to use guest blogging to promote your book.
Author and ghostwriter Roz Morris discusses the necessary characteristics for a ghostwriter, as well as who hires ghostwriters and why.
Next week, I’m participating in the Book to Course Virtual Summit, a free event hosted by Teachable. I’ll be discussing the rise of the writer-entrepreneur.
Author and editor Yi Shun Lai discusses writing for the J. Peterman catalog, common problems she sees in short fiction and short nonfiction, why she decided to start writing about being Asian, and more in this 5 On interview.
Much of writing advice boils down to: add more conflict. But don’t forget how happy lives can involve compromise and complication as well.
Award-winning author Jane K. Cleland explains how to implement the slow reveal to add suspense to your writing.
A plot planner enables you to keep the larger picture of your story in full view as you concentrate on writing individual scenes.
The advantages of walking are well-known and long-heralded. Likewise delightful, the urban perambulatory habits of the flâneur. Less heralded perhaps are the practical creative benefits of stretching one’s legs with neither exercise nor aimlessless in mind.
Author and publicist Fauzia Burke offers tips and resources for doing your own internet book publicity.
Kirsten Oliphant details how to find, create, and edit branded graphics for blogs and social media.
Should you self-publish or traditionally publish? This infographic will help you determine the best choice for you and your project.
For years, serialization has been discussed as a significant area of opportunity for reading and publishing in the digital age. (And note to the sticklers out there: I’m using the terms serial and serialization interchangeably to refer to any situation where content is parceled out in small bites and delivered on a specific schedule, whether the […]