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Image: a woman wearing pyjamas and cozy socks sits with her feet up on her desk, holding a notebook in her lap and drinking a glass of red wine while watching something on her computer's screen.

3 Publicity Mistakes Debut Authors Make (and How to Avoid Them)

September 11, 2025September 11, 2025 by Shanetta McDonald 5 Comments

It’s hard to execute book publicity perfectly the first time around, but there’s a lot you can do to give your project the best shot at visibility.

Take the 2025 ALLi Author Income Survey

September 10, 2025 by Jane Friedman Leave a comment

The Alliance of Independent Authors has launched a survey for writers who self-publish in English and meet certain qualifications.

Bottom Line August 2025 Bestseller Lists

September 10, 2025 by Jane Friedman Leave a comment

Three distinctive monthly bestseller lists: top 50 hidden gems, top 50 self-published ebooks, and top 50 self-published print books.

Image: a slice of brown bread that's smeared with butter has had a bite taken out of it.

Breaking Bread: The Role of Food in Building Character

September 10, 2025 by Karmen Spiljak 15 Comments

Food is a powerful storytelling element that can help develop characters, and a great tool for putting ‘show, don’t tell’ into practice.

Image: aerial view of a two-lane road cutting through the desert and which has been completely obscured by drifting sands, leaving a car unable to proceed.

How to Reconnect with a Draft You No Longer Want to Write

September 9, 2025September 9, 2025 by Anne F Hag 21 Comments

If the manuscript you once felt passionate about has fallen silent, here’s why this may be happening and how to gently find your way back.

Image: an assortment of differently-hued natural stones, crystals, and minerals are arranged in neat rows on a white surface, representing a themed collection composed of related but varied pieces.

Anthology Editing: Advice and Insights from Those Who’ve Been There

September 2, 2025 by Lisa Timpf 4 Comments

A freelance writer who’s curious about becoming an anthology editor interviews those with experience to learn the ins and outs of the job.

Image: a woman holds a shard of frosted glass in front of her, obscuring the view of her face.

Why Fictionalize Memoir?

August 28, 2025 by Cecile Popp 12 Comments

A writer wishing to bear witness and breathe new life into her family’s stories compares how three authors blended memoir with fiction.

Pie chart created by the Association of American Publishers titled Percentage of Total Trade Sales in 2024 by Format (Consumer Books). Hardback is 37.2 percent; paperback is 33.8 percent; digital audio is 11.3 percent; e-book is 10.8 percent; other is 3.1 percent; special bindings is 2.4 percent; mass market is 1.3 percent; and physical audio is 0.1 percent.

How Publishing Has Changed Since 2015

September 6, 2025August 27, 2025 by Jane Friedman 9 Comments

To mark the 10-year anniversary of this newsletter’s launch, here’s a look at some of the biggest industry changes in the past decade.

Image: close-up photo of an urban scene in a city made from Legos, at LegoLand in Carlsbad, California.

Write Where You Know

August 27, 2025 by Kirsten Oliphant 7 Comments

Whether you choose a real or fictional location, the more detail and depth you can infuse into your setting, the better you’ll draw readers into your story.

Image: In Cairns, Australia, two Welcome Swallows stand on a rope, one with its beak open and facing the other, as if speaking angrily, while the other looks somewhat taken aback.

Developing Antagonism in Your Story

August 26, 2025 by Erin Halden 10 Comments

The more clearly you develop and articulate antagonism in your story, the more your protagonist’s struggle and victory will shine.

Image: On the front of an elegant old urban building is a modern sign reading "Let's Change".

The Activist Memoir: How to Write for Change

August 21, 2025 by Stephanie Mitchell 14 Comments

While many memoirs’ stories are personal, others are social or political—and the best succeed by making readers feel what the author felt.

Important: If you want to be part of the Anthropic class action

August 20, 2025 by Jane Friedman Leave a comment

The plaintiffs’ attorneys are now collecting contact information from all authors and publishers who may be part of the class.

Image: embossed in a piece of heavy paper are many rows of red arrow facing left, amid which is a single green arrow facing right.

Why I Won’t Chase the Post That Went Viral

August 19, 2025 by Lesley Krueger 21 Comments

After writing a viral post—about a topic she’s disinclined to dwell on—an author reflects on the worth of chasing that virality again.

Image: three women's hands, each one extending their index and middle fingers in a V shape, the fingertips touching so that the three V's form a continuous triangle.

How Being a Good Literary Citizen Leads to Stronger Book Launches

August 14, 2025August 14, 2025 by Julie Liddell Whitehead 4 Comments

In terms of reaching new readers, literary citizenship might prove to be a better investment than any money paid to an online marketing guru.

Image: photo of agent & author Kate McKean, with a quote from the Q&A with her, saying, "Regarding platform, the way I explain this to new authors is to imagine themselves shopping for a new nonfiction book they know they want to buy. There are two on the shelf, one by someone you’ve heard of, and one by someone you’ve not. Think about how that would affect how you choose a book."

Publishing Trends Q&A with Agent Kate McKean

August 13, 2025 by Jane Friedman 3 Comments

I asked literary agent Kate McKean a few questions that have been on my mind about the current state of the industry.

Image: a black and white wedding photo sits atop a stack of other antique photos amid vintage Kodak film envelopes.

How to Turn Real Family Stories Into Compelling Historical Fiction

August 12, 2025 by Lindsay Marie Morris 8 Comments

The stories we carry from our families may seem ordinary, but fictionalizing them can honor our roots and keep them alive for future generations.

Image: an analog alarm clock chimes, indicated by the hammer moving rapidly between the bells.

Writing a Newsletter When Your Book Isn’t Published Yet

August 7, 2025 by Nancy J. Fagan 30 Comments

Even with no book to promote, one author finds that writing a monthly newsletter nourishes her life and craft in surprising ways.

Bottom Line July 2025 Bestseller Lists

August 11, 2025August 6, 2025 by Jane Friedman Leave a comment

Three distinctive monthly bestseller lists: top 50 hidden gems, top 50 self-published ebooks, and top 50 self-published print books.

Image: at a panel discussion on a convention stage, the female moderator holding a microphone asks a question to a male panelist.

Find Your Ideal Readers by Attending a Genre Convention

August 6, 2025 by Nichelle Seely 48 Comments

After attending a convention in order to connect with readers, one author examines what went well and what she’ll do differently next time.

Image: a book lies open atop a mooring bollard near the edge of an urban waterway.

How a Box of Misprinted Books Became My Most Creative Marketing Tool Yet

August 5, 2025August 5, 2025 by Jen Craven 13 Comments

Next time you find yourself with a stack of not-quite-right books, instead of trashing them ask: What story can I still tell with these?

Image: a man in black clothing sits in a field of amber grain against a blue sky. He has thrown two fistfuls of sand into the air which obscure his face and appear almost like clouds of smoke.

Readers Are Fascinated by Truth in Fiction—and It Matters

July 31, 2025 by Penny Haw 12 Comments

Books might be marketed as fiction, but it’s the truth and possibility thereof that intrigues us and offers understanding and connection.

Image: on a thin strip of green ground, a bright red chair stands alone against a vast expanse of blue sky.

Mining for Theme in Children’s Books

July 30, 2025 by Susan Fletcher 6 Comments

A hazard of writing for young readers is the temptation to craft stories with a lesson, when more richness might result from finding your theme.

Image: The words "Discover and Be Discovered" are painted in cursive style on a light pink cinderblock wall.

Author Promotion Versus Book Promotion: Why You Need Both

July 29, 2025 by Orlando Ortega-Medina 6 Comments

You might spend half a year promoting a new book, but promoting yourself in order to build an audience is equally important work—that begins now.

Image: close-up of a man's eyes, his left side lit normally but his right side lit in blue as if to imply a second, more chilling personality.

The Villain Is the Hero of Their Own Story

July 24, 2025 by Debbie Burke 39 Comments

Since villains usually consider themselves heroes, they can also go through the same stages heroes do—with some important variations.

Quality Matters More Than Quantity

July 23, 2025July 23, 2025 by Johnny B. Truant 15 Comments

Many self-publishing authors work with a rapid-release, low-price model—but should that steer the pricing strategy for more artisan books?

Image: a turtle walks over a white lane marker while beginning the long journey across a rural highway.

The Secret to a Writing Career May Boil Down to Sheer Grit

July 22, 2025 by Amy L. Bernstein 20 Comments

An artist’s life is unpredictable, so tapping into your inner grit will give you and your career a fighting chance to blossom for years to come.

Image: photo of a darkened interior gallery in which people observe Luke Jerram's art installation titled Museum of the Moon, a highly-detailed and illuminated scaled replica of the moon which hovers in mid-air.

Using AI to Explore Scientific Realism and Build Story Bibles for Fiction Writing

July 17, 2025July 17, 2025 by Tuesday Kuykendall 10 Comments

A sci-fi writer explores how AI can help keep her scenarios grounded in reality and maintain a story bible for world-building consistency.

Image: a woman with a gold star applied to her forehead casts her glance aside.

I Won a Writing Award. Does It Matter?

July 16, 2025 by Eleanor Vincent 17 Comments

Even awards that offer only bragging rights, but no prize money, can telegraph something important: your work matters to readers.

Image: a sticker applied to an urban utility pole, bearing an illustration of a person looking at a mobile phone from which emanates a 'heart' icon.

What Does It Mean to Write and Publish a Viral Article?

January 24, 2026July 15, 2025 by Rebecca Morrison 8 Comments

What happens when thousands or millions of people read your work? There will be those that love it, hate it, and everything in between.

Image: three white paper airplanes lie atop a blackboard, aimed in different directions with white chalk marks behind them indicating their paths.

Plot, Character, or Situation: Your Story’s Entry Point Determines Next Steps

July 10, 2025 by Heather Garbo 13 Comments

Knowing which facet most drives the story you want to tell can help you determine next steps and avoid the most common manuscript missteps.

Bottom Line June 2025 Bestseller Lists

August 11, 2025July 9, 2025 by Jane Friedman 2 Comments

Three distinctive monthly bestseller lists: top 50 hidden gems, top 50 self-published ebooks, and top 50 self-published print books.

Image: a seated woman holds a small sign with adjustable letters that are arranged to spell the message "Help your self".

Using a Workshop Experience Inventory When Workshops Go Wrong

July 9, 2025 by Alissa Butterworth 5 Comments

If a workshop ever left you feeling defeated, reflecting on it in a systematic way will get you back to writing sooner and with more confidence.

Image: the view from under a daisy, looking up at a blue sky.

After My Second Book Died on Submission, I Took These 4 Crucial Steps

July 8, 2025 by Eva Langston 35 Comments

The publishing road is full of potholes and detours, even if you get a book deal. That’s why it’s important to find joy in the writing itself.

Image: the vacant stare of an antique porcelain doll, the surface of which is splintered with cracks.

What Isn’t Said Still Screams: Writing Subtext in Horror Fiction

July 3, 2025 by Lindy Ryan 2 Comments

Emerging writers often focus on plot and action—both essential!—but the true pulse of horror comes from what festers just beneath the surface.

Image: a red hard-covered book lies on a table, propped slightly open in the middle by small wooden blocks with letters printed on their faces, spelling the word "subtitle".

How to Subtitle Your Book to Encourage Sales

July 2, 2025 by Penny Sansevieri 12 Comments

Whether for fiction or nonfiction, a good subtitle gives a book context and helps to pique a reader’s interest, but writing one can be tricky.

Image: a young woman wearing handcuffs sits at a table, staring blankly at the man sitting across from her who has a gun at his side.

How POV Affects Character Inner Life

July 10, 2025July 1, 2025 by Tiffany Yates Martin 10 Comments

Tips from a career editor on how the type of POV you choose affects the way you give readers access to your characters’ thoughts and feelings.

Image: a brown-haired woman wearing glasses and a light blue turtleneck sweater holds one hand to her mouth in a "zipped lips" gesture.

Silence: The New Rejection That’s Expanding in Insidious Ways

June 26, 2025 by Jacqueline Salmon 38 Comments

When agents and publishers refuse to reply to submissions, is it any wonder that writers end up seeking validation from scammy alternatives?

Graphic titled Lifespan of a Post showing a bar chart comparing relative post visibility on different platforms. Twitter is 15 to 20 minutes; Instagram and TikTok are 24 to 48 hours; Facebook is 2 to 3 days; YouTube is days to years; and Pinterest is greater than 4 months.

Pinterest Is My Best-Kept Author Marketing Secret

June 25, 2025 by Melissa Bourbon 24 Comments

Pinterest isn’t just for recipes, DIY projects, and home decor—it’s also a goldmine for authors who understand how it really works.

Image: Against a backdrop of snowy ground, a woman wearing a sweater and scarf holds in her clasped hands a heart-shaped mound of snow.

How a Misbelief About Love Can Be a Guiding Light for Your Romance Characters

June 24, 2025 by Trisha Jenn Loehr 6 Comments

Understanding what holds your characters back from loving or being loved fully will equip you to write a romance with a compelling arc.

Image: a female martial artist sits in quiet preparation in a darkened room.

Claiming Headspace for Your Writing Life: Lessons from Aikido

June 17, 2025 by Barbra Rodriguez 2 Comments

One writer who’s also a martial artist finds that success in either practice requires commitment and courage.

Image: one miniature heart is trapped in a jar while another sits outside it, longing for reunion.

How Writing Romance Has Made Me More Creative

June 12, 2025 by Susanne Dunlap 11 Comments

One author learns that putting boundaries—such as genre expectations—around creativity can actually stimulate it rather than inhibit it.

Image: in an open notebook flanked by pens and pencils are the handwritten words, "Am I good enough?"

When to Let Go: Recognize the Point of Diminishing Returns in Revision

June 11, 2025 by Seth Harwood 33 Comments

Embrace the fact that creation is never truly finished—it’s simply released at a point where it can begin its life in the world.

Image: a woman wearing jeans, athletic shoes and an open raincoat is carried into the air by the enormous pink bubble she's blown with chewing gum.

Own the Title of Writer (Don’t Add “Aspiring”)

June 10, 2025 by Lisa Fellinger 12 Comments

Consciously thinking about yourself as a writer—rather than an aspiring one—is the first step toward shattering self-limiting beliefs.

Bottom Line May 2025 Bestseller Lists

June 4, 2025 by Jane Friedman Leave a comment

Three distinctive monthly bestseller lists: top 50 hidden gems, top 50 self-published ebooks, and top 50 self-published print books.

Image: The author’s graphically-designed table representing the story blueprint of his novel The Corpse Bloom, showing forty color-coded blocks that identify the book’s scenes, beats, characters, settings, timeline, and plot structure.

A Novel Blueprint for Building Your Book

June 4, 2025 by Bryan Wiggins 21 Comments

One author finds that using digital tools to create a visual story grid is the trick he needs to crystallize his ideas and never miss a beat.

Image: two women's hands engaged in a fist bump

What Happens When We Treat Agents and Publishers as Genuine Partners

June 3, 2025 by Claire Polders 8 Comments

If you write material outside your agent’s wheelhouse, don’t be afraid of making an unagented pitch. Each success is a win-win for both of you.

Image: five small cylindrical wooden figurative toys with painted faces representing emotions of happiness, surprise, anger, sadness, and neutrality are arranged on a wooden board with confetti strewn around them.

The Power of Connotation in Picture Books

May 28, 2025 by Chelsea Tornetto 18 Comments

When your manuscript is 500 words or less, a carefully-chosen word can carry both emotional weight and contextual clarity.

Image: in a darkened space, a hand reaches up from below to snatch a single glowing lightbulb hanging from an electrical wire.

5 Reasons a Literary Agent Isn’t Going to Steal Your Story, Make Millions, and Cut You Out

May 27, 2025 by Sarah Chauncey 5 Comments

A common anxiety for authors querying their debut is fear of someone stealing their story idea. Here’s why it’s not an actual threat.

Image: two women walk together on either side of the painted lines along a remote road that leads up a steep hill near Reykjavik, Iceland.

3 Keys to a Successful Writing Accountability Partnership

May 23, 2025May 22, 2025 by Trisha Jenn Loehr 7 Comments

One writer found that regular check-ins with a writing buddy have encouraged both of them to make more progress than ever before.

Image: a series of antique hardcover books float in the air, creating a stairway. Standing on the topmost book is a blindfolded woman wearing a red dress, holding an open book in one hand, and with her head turned upward as if in the direction of the stairway's eventual path.

Don’t Ruin the Mystery: How to Reflect in Memoir Without Giving It All Away

June 8, 2025May 21, 2025 by Lisa Cooper Ellison 4 Comments

What draws readers into your story is the mystery of how you achieved your transformation, so reflection must be handled carefully.

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