Shanetta McDonaldShanetta McDonald

Shanetta McDonald is the founder of The Giselle Agency, a boutique PR agency dedicated to supporting women, BIPOC, and queer authors with intentional, story- and mission-driven book launches. In addition to her communications work, Shanetta is a writer and future memoirist. Her writing has been featured in Allure, Refinery29, HuffPost, Essence, and Well+Good, where she explores themes of identity, healing, body image, and belonging. She is also a mother and a passionate advocate for young girls, serving on the Advisory Board of Shero’s Rise, a nonprofit that empowers girls from underserved communities to become agents of change.
3 Publicity Mistakes Debut Authors Make (and How to Avoid Them)
Image: a woman wearing pyjamas and cozy socks sits with her feet up on her desk, holding a notebook in her lap and drinking a glass of red wine while watching something on her computer's screen.
It’s hard to execute book publicity perfectly the first time around, but there’s a lot you can do to give ...
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