Nadim Sadek is the Founder & CEO of Shimmr AI, which creates advertising for backlist books to maximize their long-term visibility and sales potential. He is the author of Shimmer, Don’t Shake: How Publishing Can Embrace AI and Quiver, Don’t Quake: How Creativity Can Embrace AI. A serial entrepreneur, Nadim was also Founder and CEO of Inish Turk Beg, a whiskey, food and music business he built on an island he acquired off the West coast of Ireland. Half-Irish, half-Egyptian, and raised in Africa, Asia and Europe, he now lives in London.
Nadim Sadek 
