Is it better to have a long or short book description on Amazon? What should go in the first line? How do you research appropriate categories and keywords? Learn principles and tools to master the power of descriptions and reach your target market.
About the only thing that remains constant in ebook publishing is that it changes—everything from the services to marketing strategies. Here, I regularly update best resources I know of related to learning to publish an ebook, finding the right e-publishing distributors and services, and staying on top of changes in the industry. Creating Basic Ebook Files Assuming […]
Did you know Amazon’s print book sales grew by 15% in 2016—and the gain was primarily driven by Amazon’s own discounting on print?
My industry newsletter for authors, The Hot Sheet, released a special (and free) issue last week with original reporting from Digital Book World.
Pronoun works with independent authors to distribute their ebooks to the five major online retailers: Amazon, Apple, Barnes & Noble, Kobo, and Google Play. Pronoun charges authors nothing upfront, and doesn’t take a cut of ebook sales either.
Defining a “hybrid publisher” is difficult; you will hear different descriptions depending on who you ask. Here’s what you need to know to evaluate one.
As the publishing industry has transformed in the digital age, small press activity has proliferated. Here’s how authors can evaluate their offerings.
I’m proud to have a feature in Writer’s Digest magazine on how to monetize your website and blog. I detail eight methods.
Last year, I began regularly contributing to Publishers Weekly on the topic of independent authorship and publishing. Here’s a list of all my columns so far:
Just about every writer would love to have more readers—more readers of their books, their blog, their articles, or whatever creative work they’re producing. But few writers have given much thought to having a call to action that’s associated with their work.
For years, serialization has been discussed as a significant area of opportunity for reading and publishing in the digital age. (And note to the sticklers out there: I’m using the terms serial and serialization interchangeably to refer to any situation where content is parceled out in small bites and delivered on a specific schedule, whether the […]
What authors need to know about current marketing practices and emerging business trends in the book publishing industry.
Author Jay Swanson explains how to find and work with cover artists.
Writers’ collectives can help independent authors gain an advantage in quality, cost control, and marketing.
Learn how to use Kindle Scout as part of a pre-release marketing strategy for a self-published book.
In conversation with Joanna Penn, I discuss digital publishing trends and what authors need to know as they head into 2016.
This printable and interactive checklist guides your self-publishing project to completion, to ensure you don’t miss any important steps and to help you hit your target pub date.
The most important publishing industry headlines and stories that every writer should keep an eye on in 2016.
Join me to discuss digital media tools and publishing this coming Thursday (December 10) at 3 p.m. Eastern, at the Product Hunt site.
I am thrilled to announce that my 24-lecture series on how to publish your book is now available from The Great Courses.
Accessing the library market remains difficult for self-publishing authors, especially those with limited visibility. Here’s what authors need to understand before spending time and energy on library distribution.
Bo Sacks, a magazine industry vet, talks about technology, optimism, and what it’s like to put out a daily newsletter for 20 years.
SELF-e offers self-published authors a way to distribute ebooks to libraries, but without any pay. The team behind SELF-e addresses the money issue.
Author Carol Bodensteiner answers the seven questions she gets most about working with Amazon Publishing.
You can find marketing inspiration in what others have done, but also know that the less advertised “strategies” might actually be the ones worth pursuing.
Amazon’s Kids’ Book Creator allows the average Joe to create illustrated children’s books for the Kindle and upload them directly to Amazon.
UK author Harry Bingham describes the four stages of his career, and why he’s decided to self-publish after good experiences with traditional houses.
Giving away your work isn’t a problem if you’ve developed a strategy around it, and know how to turn new readers into fans.
Nielsen offers specific figures on how ebook sales have affected print sales in adult fiction, adult nonfiction, and juvenile categories.
Nielsen offers fascinating insights into how the children’s market is driving growth in the overall publishing industry.
Word doesn’t export to EPUB, but you can still produce an editable file quickly, without buying software or using a “meatgrinder” conversion.
For my upcoming keynote talk at The Muse & The Marketplace, I’ve been immersing myself in histories of publishing and the evolution of authorship. While I’m quite well-read on what the future holds (see a separate reading list here), and often speak on the current digital-era disruption, I’ve always wanted a more cohesive understanding of […]