hybrid publisher

What Is a Hybrid Publisher?

Defining a “hybrid publisher” is difficult; you will hear different descriptions depending on who you ask. Here’s what you need to know to evaluate one.

call-to-action

What Writers Too Often Overlook: Having a Call to Action

Just about every writer would love to have more readers—more readers of their books, their blog, their articles, or whatever creative work they’re producing. But few writers have given much thought to having a call to action that’s associated with their work.

Chang Kim of Tapas Media

A New Platform for Serialized Work: Tapas Media

For years, serialization has been discussed as a significant area of opportunity for reading and publishing in the digital age. (And note to the sticklers out there: I’m using the terms serial and serialization interchangeably to refer to any situation where content is parceled out in small bites and delivered on a specific schedule, whether the […]

E-Book Publishing 101

How to Publish an Ebook: Resources for Authors

About the only thing that remains constant in ebook publishing is that it changes—everything from the services to marketing strategies. Here, I’ve attempted to round-up all the good resources I know of related to (1) learning to publish an ebook, (2) finding the right e-publishing services, and (3) staying on top of changes in the industry. […]

Libraries and self-publishers

Getting Self-Published Books Into Libraries

Accessing the library market remains difficult for self-publishing authors, especially those with limited visibility. Here’s what authors need to understand before spending time and energy on library distribution.

What Authors Can Learn From Startups

You can find marketing inspiration in what others have done, but also know that the less advertised “strategies” might actually be the ones worth pursuing.

The Muse and the Marketplace 2014

Writing & Money: A Brief Syllabus

For my upcoming keynote talk at The Muse & The Marketplace, I’ve been immersing myself in histories of publishing and the evolution of authorship. While I’m quite well-read on what the future holds (see a separate reading list here), and often speak on the current digital-era disruption, I’ve always wanted a more cohesive understanding of […]