Is it better to have a long or short book description on Amazon? What should go in the first line? How do you research appropriate categories and keywords? Learn principles and tools to master the power of descriptions and reach your target market.
In this post I regularly update the best resources I know of related to learning to publish an ebook, finding the right distributors and services, and staying on top of changes in the industry.
Established writers can’t often—and probably shouldn’t—publish far outside of their area of expertise. It’s a fast way to alienate your existing fan base. But crowdfunding allows you to experiment outside of your genre for a project you want to see out in the world.
Did you know Amazon’s print book sales grew by 15% in 2016—and the gain was primarily driven by Amazon’s own discounting on print?
The most important thing any author needs to know about book distribution is that more than half of all book sales (regardless of format) take place online.
Sarah Miniaci at Smith Publicity and Kristina Radke at NetGalley review the marketing and publicity strategies that can help increase your book’s discoverability, word-of-mouth, and reviews, using NetGalley and Goodreads in particular.
My industry newsletter for authors, The Hot Sheet, released a special (and free) issue last week with original reporting from Digital Book World.
In 2015, Kindle Press published about 90 novels. By the end of 2016, it had published a total of 218 books—all chosen through the Kindle Scout program.
Pronoun works with independent authors to distribute their ebooks to the five major online retailers: Amazon, Apple, Barnes & Noble, Kobo, and Google Play. Pronoun charges authors nothing upfront, and doesn’t take a cut of ebook sales either.
There are advantages to selling ebooks only through Amazon, and makes most sense for authors who are just starting out or who are relatively unknown.
Every year, I share hundreds (even thousands) of articles and reports on book marketing. Here, I look back on the best of what I found in 2016.
A round-up of important 2016 publishing news and trends that will affect authors in the years to come.
How a self-publishing poet achieved visibility for her book—and landed a book deal with traditional publisher Andrews McMeel.
Defining a “hybrid publisher” is difficult; you will hear different descriptions depending on who you ask. Here’s what you need to know to evaluate one.
When embarking on a process that is new or unfamiliar, often you don’t know what you don’t know. A checklist helps you recognize what you don’t know, so that many months later, you’re not beating yourself up for complete ignorance. Without further ado, here are some of my most favored checklists, from sources I trust.
If you want to sell books and have people read them, you have to meet other people and tell them about it. Learn the best networking strategies for people who hate networking.
Reddit is an online community where you can get your book in front of hundreds of thousands of readers for free. That is, if you have the right strategy.
Last year, I began regularly contributing to Publishers Weekly on the topic of independent authorship and publishing. Here’s a list of all my columns so far:
Traditional publishers are experiencing a slump, and the decline of Barnes & Noble isn’t helping. A look at news and trends in book publishing in 2016.
I’m writing monthly for the IngramSpark blog, which is focused on the concerns of self-publishing authors and small presses.
Should you self-publish? There is no single right answer to this question—it’s always situational. It depends on you, your book, and your career goals. This post outlines the key questions you should ask.
If you’re looking for an alternative to ACX and more control over your audiobook production and distribution, then ListenUp Audiobooks is worth a look.
Discussions about the “resurgence” of print and the comeback of independent bookstores amounts to wishful thinking, not an understanding of the industry.
Author Massimo Marino discusses what it’s like to read science fiction as a scientist, his experience with the Booktrope publishing collective, the mission of BookGarage, and more.
Next week, I’m participating in the Book to Course Virtual Summit, a free event hosted by Teachable. I’ll be discussing the rise of the writer-entrepreneur.
Should you self-publish or traditionally publish? This infographic will help you determine the best choice for you and your project.
Author/songwriter Henry Baum discusses self-publishing services, the value of a paid review, why he started his own self-publishing service, and more.
Author Jay Swanson explains how to find and work with cover artists.
Author Barry Eisler discusses the pros and cons (where they exist) of legacy, Amazon, and self-publishing; research and editing; selling book rights; and more.
What every author needs to know before they hire a publicist, and how to work with one successfully.
Helen Sedwick and Orna Ross discuss selling international rights to your book.
Author and radio broadcaster Reggie Lutz discusses her tendency as a writer to synthesize fiction genres, recommends qualities to look for in a writing critique group, offers advice on pitching and interviewing with radio hosts, and more.
Writers’ collectives can help independent authors gain an advantage in quality, cost control, and marketing.
The majority of authors will not benefit from paid book reviews, and should invest their time and money elsewhere. Here’s why.
Learn how to use Kindle Scout as part of a pre-release marketing strategy for a self-published book.
Shepherding a Self-Published Picture Book to Success: A Conversation with Literary Agent Brenda Bowen
Sangeeta Mehta interviews agent Brenda Bowen about the success of the children’s picture book Sweet Pea & Friends: The SheepOver.
In conversation with Joanna Penn, I discuss digital publishing trends and what authors need to know as they head into 2016.
No one used to question the value of a publisher, but now everyone’s wondering: What are they good for?
This printable and interactive checklist guides your self-publishing project to completion, to ensure you don’t miss any important steps and to help you hit your target pub date.
The most important publishing industry headlines and stories that every writer should keep an eye on in 2016.
Literary agent Jessica Faust discusses how she helps authors self-publish.
I am thrilled to announce that my 24-lecture series on how to publish your book is now available from The Great Courses.
As publishing becomes increasingly digital-driven, how are the business models for authorship changing?
Accessing the library market remains difficult for self-publishing authors, especially those with limited visibility. Here’s what authors need to understand before spending time and energy on library distribution.
Eddie Wright discusses artistic collaboration, why he adapted his novella into a graphic novel, marketing straight fiction vs. marketing comics, and more.
Take a look at 5 charts that reflect current trends in the book publishing industry, and what they mean for authors.
Read my feature article for Writer’s Digest magazine that explores the intersection of literary agents and self-publishing
How an indie author turned a story concept into a full-fledged multimedia universe, including a live blog, illustrated journal, merchandise, and podcast.
Indie author Teymour Shahabi explains how to find an editor for the draft of your self-published book and what to look for in a good editing relationship.
Editor Jessi Rita Hoffman explains how to craft professional and compelling back-cover copy for your book.