Kirsten Oliphant discusses how to effectively use Facebook pages and groups.
Chris Jane, who writes the biweekly Q&A series 5 On, discusses overcoming her fear of joining the Twitterverse.
I’m often asked: How can I be so productive? Or how does one balance creative work and other life demands? Here’s the most truthful answer I have.
Writer and blogger Kirsten Oliphant explains how to build your platform on Twitter in only 15 minutes a day.
A children’s author shares her strategies for promoting her picture books on Pinterest—as well as what adult fiction marketing techniques haven’t worked for her.
If you need a place to start, then focus on talking about or posting about others you admire.
This 101 guide describes best practices for authors using Facebook for book marketing, with tips on when you should set up a fan page.
Learn how to easily study the impact of your social media use on your marketing and promotion efforts.
Over the weekend, I had the pleasure of speaking at a one-day publishing event hosted by Blurb in Brooklyn, NY. My topic was the art & business of building a platform, which included about 5-10 minutes of commentary on social media (out of a full hour). As often happens, most audience questions were about social media, […]
Today I’m a contributor over at Writer Unboxed, discussing how social media can be used more effectively. My suggestions rely, in part, on categorizing your activity within distinct stages (though they certainly overlap with one another). Here’s a bit of what I have to say: Regardless of your stage of activity—but especially during marketing campaigns—you should measure traffic […]
Tomorrow, I’m moderating a panel at BEA’s uPublishU on Social Media 201, featuring: Porter Anderson L.L. Barkat of Tweetspeak Poetry Jeanne Bowerman of scriptmag.com This post offers a sneak preview of what we’ll have to say. Jane’s Funnel Very often, when people talk about strategies on Facebook or Twitter, they’re discussed as if they exist in a […]
It’s not unusual for authors to be told by their publishers that author websites aren’t necessary or effective. Should their insight be trusted?
The internet and other technology keeps us on insanely high alert, ultimately producing an effect where we attend to everything and we attend to nothing (deeply). This high-alert state is producing a fatigue that’s detrimental not only to our psyches and relationships, but also to the quality of our professional output.
There’s no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what’s effective and what’s not.
In this talk from the 2013 Midwest Writers Workshop, I explain the process of growing my readership since 2008, then share a few key principles I follow to make it an enjoyable and sustainable process.
Note from Jane: Today’s guest post is from Dan Blank (@DanBlank) and covers a topic that was recently addressed on this site by L.L. Barkat: the value of blogging. If you remember, Barkat advised writers to stop blogging. For the other side of the story, I’ve asked Dan to offer reasons to keep blogging. In […]
How authors, especially novelists, can start using Pinterest in a way that’s a natural outgrowth of their work.
Author L.L. Barkat argues that writers who already have experience—as well as authors trying to promote themselves—should stop blogging.
It’s almost a running joke. Whenever my manager introduces me at an event, he always starts by saying how many Twitter followers I have, which is inevitably far more than anyone else in the room. Today, my follower number is a little over 175,000, and it grows by a few hundred every week. How did […]
Today’s guest post is by Laura Pepper Wu, the co-founder of 30 Day Books, a book studio that provides marketing tools and resources for authors wanting to find more readers. Recently, I did some informal research about how authors view and use their websites, and the results were a little disheartening. Many authors have a website […]