Author Archives: Jane Friedman

About Jane Friedman

Jane Friedman (@JaneFriedman) has more than 15 years of experience in the publishing industry. She is the co-founder of Scratch Magazine, all about the intersection of writing and money, and teaches digital publishing & media at the University of Virginia. She speaks frequently at industry events and writers conferences around the world. Find out more.

What Should Authors & Publishers Expect in 2015?

In January, I’m moderating a panel at the Digital Book World Conference + Expo, which focuses on information and ideas about the digital publishing landscape. In advance, I’ve answered five questions about digital publishing to help attendees make the most out of the three-day event, and lay the groundwork for conversations that will take place at the conference and […]

Does Building an Online Presence Stress You Out?

You’re not alone. Being told to build an online presence creates internal conflict for a lot of writers. This is the topic I tackle (somewhat obliquely) this month in my column at Writer Unboxed. Here’s how it begins: I’ve been reading with interest (and sympathy) the comments on Porter Anderson’s Unboxed post last week, where we see […]

5 Free WordPress Themes for Writers

If you have a WordPress-based site, then you know that one of the first choices you have to make (and then live with) is your choice of theme. A theme drives the aesthetics of your site—how it looks and feels—and thus its personality. But a theme also affects the functionality of your site. Some themes have more page or […]

Advice for Undergrad Students Pursuing a Creative Writing Degree

Even though I’ve been actively teaching in the university setting for more than 10 years, I’ve nearly always been in front of non-writing majors. (Right now, at the University of Virginia, I teach media studies majors.) However, my undergraduate degree is a BFA in creative writing, and recently the AWP approached me to write an essay […]

How to Reveal Character Emotion Without Venturing Into Cliché

One of the most important goals of any fiction writer is getting the reader to connect on an emotional level with the story’s characters. But how do you accomplish this without being clumsy—without saying, directly, “Joe felt so upset he wanted to die,” which takes you right into the heart of cliché? John Thorton Williams […]

What Should Authors Blog About?

The chain of events goes something like this: An author’s book nears its publication date (or perhaps the author is attempting to secure a traditional book deal). She knows she needs to market and promote the book and/or build a platform. She finds (or hears) advice that blogging is a good way to accomplish #1. She wonders: What […]

On Self-Promotion, Selling Out, and Burn Out

The Fall 2014 issue of Scratch (my magazine for writers) is now available. Inside, you’ll find a feature interview with New York Times bestselling author Austin Kleon, offering insights on how to balance your artistic lifestyle with marketing and self-promotion. Here’s what he says about being an author as his full-time job: It’s weird because I’ve written about […]