Author Archives: Jane Friedman

About Jane Friedman

Jane Friedman (@JaneFriedman) has more than 15 years of experience in the publishing industry. She is the co-founder of Scratch Magazine, all about the intersection of writing and money, and teaches digital publishing & media at the University of Virginia. She speaks frequently at industry events and writers conferences around the world. Find out more.

How Can We Generate Rewards for Reading? [Smart Set]

Welcome to the weekly The Smart Set, where I share three smart pieces worth reading about the publishing and media industry. I also point to issues and questions raised, and welcome you to respond or ask your own questions in the comments. “To seek: to embrace the questions, be wary of answers.” —Terry Tempest Williams Publishing’s Future: When Editors Eat Robots by Porter [...]




How to Measure Whether Your Social Media Activity Is Worthwhile

Today I’m a contributor over at Writer Unboxed, discussing how social media can be used more effectively. My suggestions rely, in part, on categorizing your activity within distinct stages (though they certainly overlap with one another). Here’s a bit of what I have to say: Regardless of your stage of activity—but especially during marketing campaigns—you should measure traffic [...]




Who Can Effectively Challenge Amazon in the Book Business? [Smart Set]

Welcome to the weekly The Smart Set, where I share three smart pieces worth reading about the publishing and media industry. I also point to issues and questions raised, and welcome you to respond or ask your own questions in the comments. “To seek: to embrace the questions, be wary of answers.” —Terry Tempest Williams [How to Give] Amazon a Headache by Mike [...]




What Does It Mean to Protect Authors’ Interests? [Smart Set]

Welcome to the weekly The Smart Set, where I share three smart pieces worth reading about the publishing and media industry. I also point to issues and questions raised, and welcome you to respond or ask your own questions in the comments. “To seek: to embrace the questions, be wary of answers.” —Terry Tempest Williams More Fights About Terms by Brian O’Leary Publishing [...]




What Should a Strong Authors’ Advocacy Group Be Doing? [Smart Set]

Welcome to the weekly The Smart Set, where I share three smart pieces worth reading about the publishing and media industry. I also point to issues and questions raised, and welcome you to respond or ask your own questions in the comments. “To seek: to embrace the questions, be wary of answers.” —Terry Tempest Williams For the Authors Guild [a wish list] by [...]




Sow Your Characters’ Emotions in Early

In a thought-provoking post over at Glimmer Train, Josh Weil talks about Chekhov’s rule: If you bring a gun into the story, then it must fire by the end. Weil reverses it to produce a new insight: “If you’re going to fire a gun at the end, you’d better bring it in near the beginning.” He goes on to discuss [...]