Marketing and Selling to “US Book Buyers of Color”
Many big publishers, who understand and focus on white audiences, urgently need an education in non-white book buyers.
Many big publishers, who understand and focus on white audiences, urgently need an education in non-white book buyers.
Founded by wealthy book influencer and podcaster Zibby Owens, Zibby Books will publish one book per month,
I happen to know more about the ins and outs of publishing’s supply chain because I’m married to a former production guy.
One of the biggest anxieties and preoccupations of authors today is social media. How big does your following have to be?
BBH Literary is a publicity firm, literary agency, and editorial services company founded by David Bratt and Laura Bardolph Hubers.
The Association of American Publishers has released their latest StatShot report, which allows for a comparison of 2021 versus 2020,
Bertelsmann, the parent company of Penguin Random House (the largest of the Big Five), recently reported results for the first half of 2021.
Booksellers were somewhat alarmed when Penguin Random House announced an unexpected price increase for the hardcover edition of Call Us What We Carry—Gorman’s poetry collection
Amazon opened its first brick-and-mortar bookstore in fall 2015 in Seattle’s University Village; it stocked a modest 5,000 to 6,000 titles.
Barnes & Noble’s sales are up by 5 to 6 percent this year compared to 2019, according to CEO James Daunt in an interview with Publishers Weekly.
Romance Writers of America (RWA) is the leading organization for a genre that is a force within publishing. Romance titles consist of a third of all book sales and bring in over $1 billion a year
The Vivian Awards—the new annual Romance Writers of America award series replaces the problematic RITAs—is experiencing its first scandal.
In July, the American Booksellers Association made two organizational missteps that it profusely apologized for: it used the wrong cover when featuring a book on its bestseller list.
Does library lending help or hurt author and publisher income? The debate continues among publishers, librarians, and author advocates.
Through July 2021, print unit sales are up 15.3 percent compared to 2020, which in any normal year would be incredible.
Romance, the bestselling category on Amazon, often makes inroads into other categories.
Last year in June 2020, the Authors Guild hosted a panel with Black voices in publishing to discuss the challenges they’ve faced in the industry for many decades now.
The Rights Factory, a literary agency, has just launched a new agency-wide podcast, Agent Provocateur, “to intrigue, entertain, and yes, provoke you.”
Marysue Rucci Books will launch with a Summer 2022 list; Scribner publisher Nan Graham says in a press release,.
Seventy2One publishes novellas, short story collections, and other brief works. The imprint is a division of Massive Overheads Productions, in the UK.
NPD BookScan recently released print sales figures for 2021 (ending July 31, 2021), showing 15 percent growth against 2020.
Based in New York, Workman is one of the largest independent publishers in the US, with a focus on nonfiction publishing.
Kate Clanchy’s memoir, Some Kids I Taught and What They Taught Me, which is about the author’s teaching experience in UK state schools,
We need a multi-prong attack to not only recover our stolen funds but also stop the continuation of Audible’s monopolistic abuse of authors, narrators, and readers.”
the fine print in the official rules contained a rights grab—giving Medium “an irrevocable, royalty-free, worldwide, nonexclusive, sublicensable, assignable” license to all entries
For the most recent fiscal year ending June 30, HarperCollins (the second largest publisher in the US) reported record high sales and profits.
Curious Fictions, a Patreon-like site devoted to fiction writers, is closing its doors. We only just reported on the site in May, although the site has been in operation since 2017.
The latest figures from NPD BookScan (which tracks US print sales through retailers) continues to reflect challenges for nonfiction
Skillful use of A+ content can increase the number of readers who decide to buy.
Kensington Cozies will launch at the end of this year and feature stories with “little-to-no violence, profanity, or sex;
Merriam-Webster Kids will launch in fall 2021 and be focused on word books for kids of all ages. The first book in the series, Merriam-Webster’s Word of the Day.
Open Road Media, known for its digital marketing strength as well as its own backlist publishing program for ebooks, has acquired UK ebook publisher Bloodhound Books.
In a July presentation, NPD BookScan analyst Kristen McLean ventured a prediction for how print book sales might finish out the year.
Educational publisher Pearson announced in July it’s launching an app giving US students access to all of its 1,500 titles.
Epic, one of the most popular and successful digital reading platforms for children under 12 in the US, has now been acquired by India-based Byju’s
Examples of Amazon book product pages using A+ content, in nonfiction, children’s, and fiction categories
The US-based all-you-can-eat digital subscription service says it’s been profitable since 2017 and brings in about $100 million in annual recurring revenue.
Publishers Marketplace, which has been tracking book deals for 20 years (all self-reported), has released new stats.
Amazon’s serialization platform, Vella, is now available to readers after opening earlier this year for writers to upload their works.
Published in 2015, Arms and the Dudes by journalist Guy Lawson is a nonfiction book about how three stoners from Miami Beach became the most unlikely gunrunners in history
Adult fiction is buoying print book sales in 2021, a significant surprise given that the category was seeing a long, slow sales decline prior to the pandemic.
The music business shifted largely to streaming and subscription-based consumption; movies and TV shifted too,
Traditional publishers often center marketing campaigns around community support—sometimes growing an author’s platform in the process.
To maximize earnings, agents have to pay special attention to audio rights, plus consider how an author’s platform plays into an offer