book marketing

The Psychology of Author Marketing

It’s one thing to know how to setup something technical like an advertisement, an email system, or your book’s sales page on Amazon. However, crafting them so a potential reader will take action is something else.

silence conversation

The Power of Silence in a Pitch Situation

Silence—or, in fact, just saying less—is an art that can be strategically practiced by authors who seek attention. It is also a critical strategy when trying to influence people who hear about new books all day, every day.

bicycle handlebars

Art’s Highest Purpose: To Complicate Our Feelings

Now and then my students and I broach the unavoidable question: What makes a work of art? The question can be stood on its head: What makes art work? They’re the same question, really, with (to me, anyway) the same answer: a true work of art is something that doesn’t merely elicit our emotions. It confronts us with emotions that don’t quite fit into any of our ready-made boxes.

online crisis

How to Lessen Your Chances of an Online Crisis

It can happen to you. Your carefully built author business and your reputation can come under attack and threaten to disrupt your livelihood and your personal life. But you can help prevent a crisis in the first place by using some simple engagement strategies.

Throat Clearing: When Your Story Opening Is in Search of Itself

Some story openings happen to get the author’s pen rolling, to blow some warmth onto the icy blank page, to get the narrative blood flowing. Those not charitably inclined will call it “throat clearing.” However it’s characterized, throat clearing should be cut. It’s there for the author, not for the reader.

Starting Later & Starting Over: Launching a Writing Career When You’re No Longer “Young”

Seven-figure deals seem to be given to more 20-something debut writers than debut writers in any other age group, yet Pulitzer Prize winner Annie Proulx started writing at 58—and Frank McCourt began writing in his 60s. Were these writers more talented than younger writers trying to break in at the same time? Or has the industry started gravitating more toward younger writers in recent years? Two literary agents, Sarah Davies and Dr. Uwe Stender, offer their thoughts on the publishing industry’s attitude toward age.

6 Reasons to Relaunch Your Book

Book relaunches can take a variety of forms. If done right, they enhance your overall brand, as well as your book sales. Their first and foremost benefit is the new publication date. Having a new book opens up access to bloggers and media who might not have been available to you with an older book.

Where to Begin: The Search for the Inciting Incident

Where to begin? Of all the questions that harass novelists and others with a story to tell, it has to be the peskiest. The question comes down to structure. Not what happened, i.e. the series of events that make a story, but the order in which those events are conveyed.

Writing About Acts of Violence

Violence can be too sanitized, too tamed into a generic, pre-packaged mold, and so it can’t yield the kind of interesting questions or meditations readers crave, and writers must eventually confront.

How to Use Adjectives Wisely and Judiciously

With modifiers, you want to choose your battles. Just because every noun offers itself up for modification(s) doesn’t mean you should modify it. Think of adjectives as ketchup or hot sauce; put it on everything and it quickly wears out its welcome.

True and False: Two Kinds of Narrative Suspense

“True” suspense raises the question, “What’s going to happen next?” It arises organically and authentically from characters and their actions as conveyed to us through a firmly established, consistent viewpoint. “False suspense” is generated by an author who, intentionally or otherwise, withholds information.

In Storytelling: Never State What You Can Imply

Telling readers what to think or feel is the job of a propagandist. A storyteller’s main purpose, on the other hand, is to create experiences for the reader, to involve us so deeply, so convincingly, so authentically in those experiences that we feel what characters feel.

Make Your Writing Anxiety Disappear By Thinking Small

Many people I know are ambitious about their writing. Ambition is not bad in and of itself. But it definitely interferes with your writing. If even before you begin a writing project, you are thinking about where you want it to be published and who, you hope, will review it, you are opening the door to anxiety.

A Brief History of the Fantasy Genre

While fairy tales are ancient, dating back to the Bronze age, fantasy turns out to be a revival movement, rising from the grave of the recent dead. Mention of the word fantasy is minimal through through the twentieth century, with some peaks here and there depending on your source. Around 1945, fantasy took flight, soaring up and up, well into the twenty-first century. Why the change? What summoned the word fantasy back to life in 1945?

5 On: Ian Thomas Healy

In this 5 On interview, author and publisher Ian Thomas Healy shares what he learned from his experiences with literary agents, what to look for when submitting to small press publishers, his feelings about Amazon KDP Select, and more.

What You Need to Write Your First Book After Age 50  

First and foremost: Set realistic goals. Is this book going to change your life? No. After publication, you will not be a different fifty-plus-year-old person. You will be pretty similar to the person you were before, only this fifty-plus-year-old person has written a book. So ask yourself: What are you hoping to get out of the experience?

The Pleasures of Genre

Literary fiction’s subsumption by other genres and vice-versa has become so pervasive one must wonder what distinction if any can still be claimed by “pure” literary fiction beyond pretentiousness.

3 Principles of a Successful Freelance Career

When I began working as a freelancer, I wanted to find clients to pay me in the thousands. Once I figured out how to land writing jobs, I was working long hours, always seeking more clients, and somehow still getting paid next to nothing. I was missing something on the business side of things—an essential piece of the puzzle.

5 On: Julie Smith

Author, publisher, and book marketer Julie Smith shares what she loves to write—and read—in a mystery, how her writing obsession evolved into marketing, the mistake many authors make with their book covers, and more.