
Over at Writer Unboxed, I’ve contributed a post to help authors understand how and when they can transition to traditional publishing from self-publishing. Here’s a brief snippet:
Back in ye olden days of self-publishing (before e-books), the message to authors was simple: Don’t self-publish a book unless you intend to definitively say “no” to traditional publishing for that project. Yes, there was a stigma, and in some ways, it helped authors avoid a mistake or bad investment.
Today, with the overselling of self-publishing, too many authors either:
- Decide they won’t even try to traditionally publish, even if they have a viable commercial project, or
- Assume it’s best to self-publish first, and get an agent or publisher later.
The assumption of #2 is one of the worst in the community right now. As far as #1, some authors end up self-publishing for the instant gratification (we have a serious epidemic of impatience), or to avoid what’s increasingly seen as a long, exhausting, and dumb process of finding an agent or securing book contract (which, of course, offers less profit than self-publishing).
I support entrepreneurial authorship, and authors taking responsibility for their own career success. But I would like to see more authors intelligently and strategically use self-publishing as part of well thought out career goals, rather than as a steppingstone to traditional publishing.
Read my full post: How to Secure a Traditional Book Deal By Self-Publishing.

Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.




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