From “We Can Measure the Power of Charisma”, Q&A with Alex Pentland, Harvard Business Review (Jan-Feb 2010); read full article at HBR site.
The more successful people are more energetic. They talk more, but they also listen more. They spend more face-to-face time with others. They pick up cues from others, draw people out, and get them to be more outgoing. It’s not just what they project that makes them charismatic; it’s what they elicit. …
We think face time with colleagues is vital, as much as 2.5 times as important to success as additional access to information. …
We’re social creatures. When we see someone we are looking for those honest signals. Are they enthusiastic? Do they look like they know what they’re talking about? … Over the long term, the content matters more to success, obviously. But both are important. Positive, energetic people have higher performance.

Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.


[…] ReviewAre You a Manager, a Leader Or an Engaging Leader? by Karen …Personal Power of BeautyReading Notebook #7: The Secret of Successful People (at Work …Embodying BeautyReading Notebook #7: The Secret to Successful PeopleThe Power of Charisma > PLR […]