One of the classes I’m teaching at CCM requires me to study up on the history and practice of public relations.
I’m not exactly a stranger to the profession. I worked for a major media company that has always employed publicists. I’ve written press releases. I count publicists and PR folks among my friends, right? Etc.
But the more I study public relations, the more it feels like propaganda.
And the more I study it, the more it feels like social media is an arm of public relations.
I know social media is supposed to be (at heart) about conversation + connection, but haven’t I used it to build my own public image? To build the image or story that benefits my career and future?
Don’t I advise writers to do the same? To use it as a form of public relations?
On the other hand, it’s a very personal and immediate form of “public” relations.
When you have an all-worlds-collide method in your online life, as I do, then you have all kinds of relationships that mix at every moment—because I really hate to segment. I like to think everything can co-exist harmoniously, since I enjoy transparency, honesty, authenticity. (Though perhaps even that is manufactured?)
But … when it’s all-access, all-the-time, it’s not the strangers (or the public) who present the challenge.
It’s the personal connections. Their presence sticks—throughout the ups and downs of the relationship—unless we forcibly break the bond. Go cold turkey. Disappear.
Social media makes the dissolution of relationships much harder to bear than ever before.
These special people (or those who you would like to un-special, at least until you don’t care any more): They stay in your line of sight.
It’s like picking at a scab, seeing if it will hurt, again and again and again. It encourages phantom connection, and emphasizes the pain of disconnect, when you don’t have the intimate backstory behind an update written for thousands.
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
You nailed this one right on the spot!
Hey, thanks!
Interesting observations. I think social media works the same way as any form of communication: Editing is the key to building a compelling persona.
Makes editing sound a bit like spin! But yes.