In my latest column for Publishers Weekly, I discuss the potential of online education for book marketing, particularly prior to publication. I mention three distinct strategies:
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Create a free email-based course leading up to your book release.
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Create a free webinar series leading up to your book release.
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Offer an interactive online education opportunity to readers who buy your book by a particular date.
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
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No offense, but I would rather buy a book if doing so gave me permission to skip a webinar.
[…] of a writer’s marketing these days is online. Jane Freidman looks at online education as a pre-marketing tool, and Joel Friedlander shares top 15 tips for webinar […]