How Much Do Blurbs Matter? A Look at All Perspectives

Within hours of an essay by S&S’s Sean Manning, major media outlets started calling up industry insiders to get their reactions.


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Diane Landolf

As a former children’s editor at a major publisher, I was most surprised by the language of this announcement—specifically, that it was authors who had felt the responsibility and pressure to get blurbs. Maybe it was my company, or maybe children’s is different, but this was definitely considered part of the editor’s job. (For most of us, one of the worst parts of the job.) There were certainly authors who had connections and got their own blurbs or who wanted to do it, but most of the time, they expected their editors to ask for blurbs and were often disappointed and upset if we failed to secure them. If S&S’s announcement had said they wouldn’t use blurbs at all, I would be cheering. But if it just means it’s something that will slowly creep onto or back onto an editor’s plate, not so much. I’m so glad the conversation is happening, though!