Today I’m a guest over at Writer Unboxed, where I discuss how finding your unique writing voice is not so different from finding your marketing voice.
What Authors Seem to Forget About Marketing—Especially Those Who Dislike It
Here’s a brief snippet:
I think we can all agree that every author has a distinct writing voice or style, and that—over time—authors usually develop stronger and more confident voices.
What is acknowledged less often is how every author has (or should have) a distinct marketing voice and approach.
Sometimes, because we have less experience with marketing, or feel uncomfortable with the practice, we brace ourselves, even change ourselves, to engage in the activity.
This is good for nobody.
Click here to read the full post.
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
Seems ninety percent of posts are spoken in one “voice” with a vocabulary limited to “Wow! Wooo Hooo! Absolutely! Amazing! ten more Wows! and eighteen more Wooo Hooos!” It’s deafening. Correction: “It’s AMAZINGLY deafening!!!!!!!!!!”