Marketing & Promotion

How publishers foster collaborative author marketing by building equitable communities, facilitating long-term relationships, and helping authors promote each other for shared, lasting success

When editors provide resources for contributors to support anthologies, they can help increase engagement and market visibility in ways that matter.

Podcasts drive book sales like never before. Industry experts share pitching strategies: start early, target niche shows, research hosts, build relationships first, and prepare authors thoroughly.

For continued discoverability, Amazon product pages should be optimized to describe books in a way conducive to AI’s understanding.

A panel at this week’s US Book Show offered insightful perspectives from a BookTok influencer and a publisher’s director of digital marketing.

If you’re an author thinking about wearable merch for a book launch or tour, here are some considerations to help the process go smoothly.

An author decides to pay a bookstagrammer for exposure for her book, and comes to regret it so much that she asks the promotion to be deleted.

One author reflects on how her desire to not just outsource marketing, but to outsource even thinking about it, led to regrettable results.

A publicist can be an invaluable part of your launch team when your book is published, but it’s also possible to do it on your own.

Needing to build audience for a new book, one author examines her avoidance of creating video content in favor of face-to-face connections.

The deal is set to close in January 2026. The new owners include Oracle, Silver Lake, and Abu Dhabi-based MGX.

YouTube is the second-biggest search engine, and I spoke with three savvy authors for whom it’s a key driver of readership growth and revenue.

Can an AI-generated marketing report help save you time and brainpower for more creative writing pursuits? Yes and no, with some urgent caveats.

TikTok Shop can lead to meaningful book sales for authors, but success demands fast fulfillment, engaging content, and often affiliate partnerships.

In a brand partnership with Hellmann’s mayonnaise, Armentrout’s latest is now available in a special edition printed with garlic-infused ink.

Most of us feel unskilled at marketing, but real resistance to it might reveal an emotional pattern that protects us when visibility feels risky.

It’s hard to execute book publicity perfectly the first time around, but there’s a lot you can do to give your project the best shot at visibility.

When substantial visibility doesn’t move the needle, ask: is there meaningful overlap between the podcast’s audience and your ideal reader?

In terms of reaching new readers, literary citizenship might prove to be a better investment than any money paid to an online marketing guru.

After attending a convention in order to connect with readers, one author examines what went well and what she’ll do differently next time.

Next time you find yourself with a stack of not-quite-right books, instead of trashing them ask: What story can I still tell with these?

You might spend half a year promoting a new book, but promoting yourself in order to build an audience is equally important work—that begins now.

Pinterest isn’t just for recipes, DIY projects, and home decor—it’s also a goldmine for authors who understand how it really works.

Now that 8th Note Press is closing, some authors are coming out and telling their stories of working with the publisher.

TikTok—with its built-in Shop—has become an important driver of book sales, with smaller influencers often yielding better conversion.