Marketing & Promotion

It’s hard to execute book publicity perfectly the first time around, but there’s a lot you can do to give your project the best shot at visibility.

When substantial visibility doesn’t move the needle, ask: is there meaningful overlap between the podcast’s audience and your ideal reader?

In terms of reaching new readers, literary citizenship might prove to be a better investment than any money paid to an online marketing guru.

After attending a convention in order to connect with readers, one author examines what went well and what she’ll do differently next time.

Next time you find yourself with a stack of not-quite-right books, instead of trashing them ask: What story can I still tell with these?

You might spend half a year promoting a new book, but promoting yourself in order to build an audience is equally important work—that begins now.

Pinterest isn’t just for recipes, DIY projects, and home decor—it’s also a goldmine for authors who understand how it really works.

Now that 8th Note Press is closing, some authors are coming out and telling their stories of working with the publisher.

TikTok—with its built-in Shop—has become an important driver of book sales, with smaller influencers often yielding better conversion.

From the US Book Show: publishers have struggled with direct-to-consumer marketing in the past, but fortunately that seems to be changing.

No source would go on the record, but at least some agents and authors are in the process of securing rights reversions.

A panel at this year’s US Book Show reveals that publishers are starting to embrace niche audiences instead of trying to create blockbusters.

The startup publisher partners with influencers to breakout new authors, combining traditional marketing with influencer-driven promotion.

The press launched by ByteDance hasn’t yet had a national bestseller or viral hit within the BookTok community.

Each author’s budget is different, but these guiding principles can help frame your decisions about where to spend and where to save.

Authors are using creative and customized promotional boxes for galleys to generate buzz among media, influencers, and readers.

Your book doesn’t have to be an overnight sensation. It just has to find its audience—and sometimes, that takes time.

The advance review copy service, used primarily by traditional publishers, is launching a consumer marketing website.

Since most readers don’t have an independent bookstore in their neighborhood, public libraries can be an ideal spot for author events.

As soon as President Trump took office, he issued an executive order giving TikTok a 75-day extension to sell or be banned in the U.S.

Most authors should not pay to exhibit at industry trade shows like London Book Fair and Frankfurt Book Fair.

Genres include romance, romantasy, and YA titles, with a focus on Millennial and Gen Z readers.

Sam Missingham has launched MeetTheBooktokers.com, a platform that showcases the work of Booktokers.

Third-party promoters who offer to pad your email subscriber list for a fee might be attracting the wrong type of readers.

Shifting your understanding and approach to book marketing can transform it from a dreaded chore to a rewarding part of our journey.