paying for book reviews

Are Paid Book Reviews Worth It?

The majority of authors will not benefit from paid book reviews, and should invest their time and money elsewhere. Here’s why.

April Eberhardt

5 On: April Eberhardt

Literary agent and publishing consultant April Eberhardt discusses effective book promotion, what makes writing exceptional from a publishing perspective, her preference for representing women’s fiction, and more in this 5 On interview.

Dana Kaye

5 On: Dana Kaye

Publicist Dana Kaye discusses why not to pretend to be a publicist, the question of gender bias in publishing and publicity, marketing mistakes and misconceptions, and more.

What Authors Can Learn From Startups

You can find marketing inspiration in what others have done, but also know that the less advertised “strategies” might actually be the ones worth pursuing.

Writer Unboxed

Does Building an Online Presence Stress You Out?

You’re not alone. Being told to build an online presence creates internal conflict for a lot of writers. This is the topic I tackle (somewhat obliquely) this month in my column at Writer Unboxed. Here’s how it begins: I’ve been reading with interest (and sympathy) the comments on Porter Anderson’s Unboxed post last week, where we see […]

Wattpad

Finding More Readers Through Wattpad

Note from Jane: Today’s guest post is by Anne Pfeffer (@AnnePfeffer1), an author of several YA and new adult novels. As the author of three indie novels, I was looking for ways to expand my base of readers. This blog’s very own Jane Friedman suggested that I try Wattpad, an online writing community where authors post […]

critic

You’ve Got Hate Mail: How to Deal with (Annoying) Critics

Note from Jane: Today’s guest post is by publisher and author L.L. Barkat (@llbarkat). She has one of the most gracious and welcoming personalities in the online space—so I’m delighted she’s written about how she maintains a calm and open demeanor even when faced with difficult or antagonistic personalities. In a career decision that might look, to some, […]

7 Reasons Twitter Isn’t Building Your Author Platform (And How to Fix It)

Note from Jane: Today’s guest post is by Marcy Kennedy (@MarcyKennedy). Almost as soon as authors were told they should be on social media to build their platform, a counter-contingent of people started talking about how social media was a waste of time. They’d tell stories of using Twitter or Facebook or whatever the flavor of […]

What Should Authors Blog About?

The chain of events goes something like this: An author’s book nears its publication date (or perhaps the author is attempting to secure a traditional book deal). She knows she needs to market and promote the book and/or build a platform. She finds (or hears) advice that blogging is a good way to accomplish #1. She wonders: What […]

Scratch Q4 2014: Self-Help

On Self-Promotion, Selling Out, and Burn Out

The Fall 2014 issue of Scratch is now available. Inside, you’ll find a feature interview with New York Times bestselling author Austin Kleon, offering insights on how to balance your artistic lifestyle with marketing and self-promotion. Here’s what he says about being an author as his full-time job: It’s weird because I’ve written about how you shouldn’t be […]

A polished author portrait

The Advantages of Author Portraits

Today’s guest post is by Simone Collins (@SimoneHCollins) at ArtCorgi. My job is to help people commission original art from up-and-coming artists via ArtCorgi, a company I started earlier this year. Though the art I help people create consists of everything from romantic gifts to mobile game assets and painted scenes for wall art, I have […]

social media

How to Avoid the “Extra” Work of Social Media

Over the weekend, I had the pleasure of speaking at a one-day publishing event hosted by Blurb in Brooklyn, NY. My topic was the art & business of building a platform, which included about 5-10 minutes of commentary on social media (out of a full hour). As often happens, most audience questions were about social media, […]

NoiseTrade Books

How to Use NoiseTrade Books as a Strategic Marketing Tool

Note from Jane: I am very grateful to Ed Cyzewski (@edcyzewski) for today’s guest post, where he shares valuable insights about book marketing via NoiseTrade (not to mention email newsletters and ebook giveaways). If you’d like to share insights from your book marketing experiments in a guest post, please contact me. First, a Bit of Background In […]

self-hosting your author website

Self-Hosting Your Author Website: Why and How to Do It

When it comes to establishing your author website, one of the more confusing topics is self-hosting: what it means, why it’s advantageous, and when you should do it. What Is Self-Hosting? Sometimes it’s easiest to describe what self-hosting is not. If your website has “wordpress.com” or “blogspot.com” (or the name of another service you use) in […]

Social Media Just for Writers

My Latest Thoughts on Marketing for Writers

My latest interview, with advice for writers on websites, blogging, social media, and marketing, is now live over at Social Media Just for Writers. Frances Caballo asked me wide-ranging questions such as: What are the elements of a successful website and blog? How important is blogging for a writer’s success? Should writers participate in online […]

Scratch Q3 2014

7 Industry Experts Discuss Book Marketing and Promotion

The Summer 2014 issue of Scratch (my magazine for writers) is now available. Inside, you’ll find a roundtable I hosted on book marketing and promotion, with an all-star lineup of industry folks with a wide range of experiences and viewpoints. Here’s a little snippet, featuring Rachel Fershleiser of Tumblr, talking about the author’s role in the marketing […]

Digital Book Day

Digital Book Day: A New Marketing Effort By Bestselling Author C.J. Lyons

Over the holiday weekend, C.J. Lyons, a bestselling hybrid author, launched a new initiative called Digital Book Day, partly in response to the discontinuation of World Book Night USA. For those unfamiliar with World Book Night, it was a joint marketing effort to spread the love of reading by giving away thousands of books in a single […]

How to Create Your First Booktrack (and Get 2,000 New Readers)

Today’s guest post is by author Laurence MacNaughton (@LMacNaugton). When I first heard about Booktrack.com from my literary agent, Kristin Nelson, I was fairly skeptical of the idea. Ebooks with music and sound effects, really? But then I tried the Booktrack of the short story Dagon by H.P. Lovecraft. I’ll be honest—I was blown away. […]

The Art of Marketing Conference

7 Things I Learned from the World’s Best Marketers

Today’s guest post is by author Tiana Warner (@tianawarner). The Art of Marketing conference in Vancouver was a full day of marketing insight from Seth Godin, Nancy Duarte, Mitch Joel, John Jantsch, Brian Wong, Keith Ferrazzi, and big-name sponsors like Microsoft and CBC. Each highly qualified speaker offered a unique perspective on the current and […]

Think Local: It’s Not Just for Food

Today’s guest post is by author and freelancer Andi Cumbo-Floyd (@andilit). On one side of the street, they sit next to the plastic stand that holds paper menus for customers to take home. Across the road, they’re squeezed next to pretty, spangly watches where people pick up their prescriptions. Just north, 10 copies are stacked, spine […]