NetGalley, the advance review copy service used primarily by traditional publishers, is launching a consumer marketing website later this year called Booktrovert. A press release says the site will help readers “celebrate their love of books by participating in digital giveaways, special promotions, and fun bookish activities.”
NetGalley’s president says, “Publishers have long asked how they can best utilize NetGalley’s tools for their consumer marketing efforts, and it’s no secret publishers, authors, and readers alike are seeking more options for secure ebook giveaways. We’re excited to answer the call with Booktrovert, opening up a significantly wider audience and connecting even more readers to more books.”
As of today, authors typically facilitate digital giveaways and ARCs using BookFunnel. It will be interesting to see how Booktrovert’s pricing compares to BookFunnel, which starts at $20 per year.
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
