Author Platform

14 percent of UK book buyers were TikTok users in the 12 months to April, rising to 37 percent of 13-to-24-year-olds and peaking at nearly half of 16-to-19-year-olds.

Reader Reach Ads comes from an established book promotion firm that has a strong track record of serving indie authors

This new browser-based software competes directly with Mac-only Vellum, which makes it an alluring option for PC users

Founded by wealthy book influencer and podcaster Zibby Owens, Zibby Books will publish one book per month,

In a post about TikTok, audience intelligence firm Pulsar says, “We’ve previously seen Wattpad emerge as one of the leading hashtags on both TikTok and Twitter,

Substack makes it easy for non-tech people to harness the power of email newsletters, and that's a good thing. Just beware the hype.

One of the biggest anxieties and preoccupations of authors today is social media. How big does your following have to be?

The Rights Factory, a literary agency, has just launched a new agency-wide podcast, Agent Provocateur, “to intrigue, entertain, and yes, provoke you.”

Traditional publishers often center marketing campaigns around community support—sometimes growing an author’s platform in the process

Where there’s smoke… As a reminder, Trendspotting is an occasional feature in Hot Sheet where I segue into first person

Regardless of how the pandemic unfolds, online events will continue, with a focus on meaningful, quality experiences; accessibility; and a

the fine print in the official rules contained a rights grab—giving Medium “an irrevocable, royalty-free, worldwide, nonexclusive, sublicensable, assignable” license to all entries

Curious Fictions, a Patreon-like site devoted to fiction writers, is closing its doors. We only just reported on the site in May, although the site has been in operation since 2017.

Podcast RSS feeds have long been a part of Substack’s functionality, but not until this month has Substack taken such a major step in investing in podcast content.

Traditional publishers often center marketing campaigns around community support—sometimes growing an author’s platform in the process.

For those who blame social media for what’s gone wrong with the world today, Twitter is one of the most favored targets and often for good reason.

YA fiction sales have grown in 2021, driven by an influential community of book readers on TikTok rather than big-name releases.

Last week, Substack, the email newsletter platform, announced that it was paying an advance to author and entertainment writer Zack O’Malley Greenburg to serialize a book, We Are All Musicians Now

Well-constructed stories, snappy dialogue, and surprising twists can all contribute to a book’s chance of being chosen for adaptation.

What would happen if you crossed Medium with cryptocurrency? That’s how people are explaining Mirror. The one-year-old startup is now valued at $100 million

Podcasters who can elevate or transform their podcast concept or content into a unique book are best positioned to secure a publishing deal

Draft2Digital, a leading ebook distributor for authors, recently announced distribution to BorrowBox, an app that provides library patrons in Australia, Ireland, New Zealand, and the United Kingdom

Testing your ad creative and pushing past your first few ideas is key to a successful and cost-effective Facebook ad campaign

When Kindle Vella, a platform for serialized fiction, was first announced in the spring, Amazon’s content guidelines stipulated that serial work published through Vella could not be published.

OverDrive, the leading digital reading platform for libraries, acquired Kanopy, a video streaming service, which includes 30.000 films.