
I’m delighted to be a recent interviewee at Publishing Trendsetter, where I discuss what I’ve learned about building a personal brand and publishing career.
Here’s a snippet of what I say:
Remember that you’re the one who tells the story about your life and career—particularly at your own website—so tell it in a way that attracts the right opportunities to you. The goal is to have a cohesive message surrounding your name and the kind of work you do or want to do.
Click here to read the full interview.
And recently this blog was featured over at Publishers Weekly as Six Great Blogs for Indie Authors—a great round-up for just about any author, not just indies.

Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.




Great article, Jane. I read it and commented. Thanks for the tips. 🙂
Appreciate it!
[…] I’m delighted to be a recent interviewee at Publishing Trendsetter, where I discuss what I’ve learned about building a personal brand and publishing career. […]
This really spoke to me Jane. Beautiful advice. Don’t know if I qualify as “young” anymore but it definitely resonated with me.
Thank you! 🙂
Very nice. I read this at Publishing Trendsetter and loved it. I like the advice about managing as a manager and not friends – well that is paraphrased as you said you can’t be friends with past friends and peers once you become the manager. I think that would be difficult, especially if the past friendship was long or close. What about managing a relative?
I can say that it is extremely difficult, having been in that situation myself and thinking it was possible to successfully switch between the roles. It really isn’t. Same would be true with relatives; most businesses don’t allow relatives to report to one another due to a clear conflict of interest.