This month, I’m proud to have a feature in Writer’s Digest on how to monetize your website and blog. I cover eight approaches that can be mixed and matched:
- Reader support (donations)
- Affiliate marketing
- Advertising and sponsorships
- Native advertising
- Digital product sales
- Consulting or coaching
- Online courses
- Digital subscriptions
I’ve experimented with all of these over the years; today this site focuses on monetization primarily through affiliate marketing, digital product sales, consulting, and online courses. I also collaborate on a subscription product (The Hot Sheet) and have accepted sponsorships and native advertising in the past.
There’s no single monetization formula that works for all, but one of the first steps is at least understanding the full range of options and tools out there. Another critical factor is learning what good online writing and blogging looks like.
To read my feature article, you’ll have to download the issue or find it at a newsstand near you. And if this is an area that interests you, there’s still time to register for my 4-week class, Make Your Online Writing Pay.
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
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Congratulations on your successful article. I have been working through the steps to monetise my blog and the items you mention are precisely those steps I am taking, although some are more complex than others.
Thank you, Peter!
[…] I'm proud to have a feature in Writer's Digest magazine on how to monetize your website and blog. I detail eight methods. […]