Over the weekend, I was proud to be a participant in the London Book Fair edition of Indie Author Fringe, sponsored by the Alliance of Independent Authors.
My free half-hour session was on Improving Your Book Descriptions and Audience Targeting. I answer such questions as: Is it better to have a long or short book description on Amazon? What should go in the first line of your description? How do you research appropriate categories and keywords?
I review principles and tools to help independent authors master the power of descriptions and reach their target market. If you don’t see the video below, click here to watch for free.
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
[…] view post at https://janefriedman.com/improve-book-sales/ […]
Very helpful. Thanks for sharing!
[…] Your Book Descriptions and Audience Targeting”: a video lesson from Jane Friedman that I plan to watch […]
[…] Improve Book Sales Through Better Descriptions and Keyword Targeting [Jane Friedman] “Is it better to have a long or short book description on Amazon? What should go in the first line of your description? How do you research appropriate categories and keywords?” […]