amazon kdp select

Is Amazon Exclusivity Right for You?

There are advantages to selling ebooks only through Amazon, and makes most sense for authors who are just starting out or who are relatively unknown.

checklists for publishing

Marketing and Publishing Checklists for Writers

When embarking on a process that is new or unfamiliar, often you don’t know what you don’t know. A checklist helps you recognize what you don’t know, so that many months later, you’re not beating yourself up for complete ignorance. Without further ado, here are some of my most favored checklists, from sources I trust.

short term campaigns

How to Run Short-Term Social Media Campaigns

A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, and include projects such as book launches. A short-term campaign has four definite phases: planning, pre-launch, launch, and follow-through.

call-to-action

What Writers Too Often Overlook: Having a Call to Action

Just about every writer would love to have more readers—more readers of their books, their blog, their articles, or whatever creative work they’re producing. But few writers have given much thought to having a call to action that’s associated with their work.

push-or-pull marketing

Are You a Push Marketer or a Pull Marketer?

If you want to be successful at selling today, you need to quit pushing your needs (please buy my book) and messages at potential readers and concentrate on figuring out how to pull them in by putting their needs above yours. Give them something valuable.

social media for writers

Why You Should Join All Social Media Networks

I think it’s fair to say that most of us are not looking to add more social media activity to our lives. In fact, we prefer to trim online activity or drop entire networks if possible. So the advice I’m about to offer may feel objectionable and time-wasting at first, but if you stay with me until the end, […]

paying for book reviews

Are Paid Book Reviews Worth It?

The majority of authors will not benefit from paid book reviews, and should invest their time and money elsewhere. Here’s why.

What is this snapchat?

Feeling Like an Old Geezer at the New Social Media Party

A closer look at a few of the “new” social media networks I’ve tried lately, which offer potential for writers who want to enjoy being an early adopter and creating a space for themselves in a community or environment that hasn’t become completely filled with marketing and promotion messages.

agent, author, books, digital, ebooks, Jane Friedman, Porter Anderson, publisher, publishing, Writing on the Ether, blog, blogging, journalism, Publishing Perspectives, Ether for Authors, Ed Nawotka, The Bookseller, FutureBook, Philip Jones, Digital Book 2013, IDPF, BEA 2013

WRITING ON THE ETHER: Writers in the Inferno

How many authors do you know who seem more renowned among their peers than readers—not because these “thriving ink-slingers” (Michael Deacon) are writing books only other authors could love, but because their output seems to focus on these redundant how-to’s designed to crib a few more bucks from fellow would-be renowned authors?

Red Hot Internet Publicity by Penny Sansevieri

3 Ways to Improve Your Website Design

Today’s guest post is adapted from Red Hot Internet Publicity by Penny Sansevieri. Between Los Angeles and Las Vegas there’s a stretch of I-15 that’s just barren desert with you, sand, a cactus or two, a few vultures hoping to get lucky, and endless billboards. Most people speed down this stretch of highway as fast […]

Kitty Cornered by Bob Tarte

How One Introverted Author Successfully Markets His Work

The following Q&A is with author Bob Tarte. Bob lives in Michigan with parrots, ducks, geese, parakeets, rabbits, doves, cats, hens, and one turkey. I met Bob at a Florida writers conference, where he was speaking about the success of his pet podcast. He has published three books with Algonquin; the latest, Kitty Cornered: How Frannie and Five […]

Facebook strategy

Facebook Strategy for Authors: In-Depth Discussion

If you’re like most authors I know, you’ve wondered about how to best use Facebook. Should you stick to your personal page, should you create a fan page, how do you promote a fan page, and what exactly does a marketing strategy look like on Facebook? I’ve written several posts addressing the basics, as well […]

Avery Monsen & Jory John

What Is an Author’s Marketing Responsibility With a Traditional Publisher?

It is a pleasure to share this interview with two authors who are also marketing geniuses, Avery Monsen (@averymonsen) and Jory John (@joryjohn). A couple years ago they authored a brilliant illustrated book with Chronicle, All My Friends Are Dead, which became an online sensation and breakout bestseller with more than 100,000 copies sold. This year, […]

Beatrice by Ron Hogan

The Tension Between Art and Commercial Realities

Today’s Q&A is with Ron Hogan. For anyone who’s worked in publishing for more than two minutes, Ron hardly needs an introduction. In 1995, he launched one of the most legendary sites in the literary community, Beatrice, which features interviews with authors. Even when Ron was working for Amazon in the late ’90s on book reviews, he kept up […]