multifaceted

How Crowdfunding Allows You to Experiment Outside Your Genre

Established writers can’t often—and probably shouldn’t—publish far outside of their area of expertise. It’s a fast way to alienate your existing fan base. But crowdfunding allows you to experiment outside of your genre for a project you want to see out in the world.

amazon kdp select

Is Amazon Exclusivity Right for You?

There are advantages to selling ebooks only through Amazon, and makes most sense for authors who are just starting out or who are relatively unknown.

checklists for publishing

Marketing and Publishing Checklists for Writers

When embarking on a process that is new or unfamiliar, often you don’t know what you don’t know. A checklist helps you recognize what you don’t know, so that many months later, you’re not beating yourself up for complete ignorance. Without further ado, here are some of my most favored checklists, from sources I trust.

short term campaigns

How to Run Short-Term Social Media Campaigns

A short-term marketing campaign is a series of strategies designed to reach a goal in a defined period of time, and include projects such as book launches. A short-term campaign has four definite phases: planning, pre-launch, launch, and follow-through.

call-to-action

What Writers Too Often Overlook: Having a Call to Action

Just about every writer would love to have more readers—more readers of their books, their blog, their articles, or whatever creative work they’re producing. But few writers have given much thought to having a call to action that’s associated with their work.

push-or-pull marketing

Are You a Push Marketer or a Pull Marketer?

If you want to be successful at selling today, you need to quit pushing your needs (please buy my book) and messages at potential readers and concentrate on figuring out how to pull them in by putting their needs above yours. Give them something valuable.

A close-up of the clasp of a coinpurse

Should You Pay for a Publicist?

Author Dorit Sasson discusses the services publicists offer and whether you should opt to contract for a publicist’s services for your book.

author platform

A Definition of Author Platform

Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. Here’s what agents and editors mean by platform, plus a clear definition of what platform is NOT.

book event

5 Steps to a Killer Book Talk

Every author dreams of having a successful book reading in a roomful of admiring fans. Yet too few actually spend enough time planning what they will say.

Two cherries on a rock shelf

When Less Is More on Social Media

Social media expert Chris Syme explains why less is more in social media, and how to make the most use of primary and secondary social media channels.

RJ Kelly

5 On: R.J. Keller

Author R.J. Keller on the notion of the “second-book slump,” how she dealt with a book idea similar to her own beating hers to the market, why to write the things that scare you, and more in this 5 On interview.

Phil Persinger

5 On: Philip B. Persinger

Philip B. Persinger discusses his attraction to sonnets, the broad art of writing and selling a play, why he published his latest novel with Amazon, and more.