One of the Ground Rules of Marketing

Writer Unboxed

You have to target a market. You can’t shoot for everyone. That’s the topic of my latest post over at Writer Unboxed:

The Marketing Paradox: Start Small to Get Big

Also check out the comments for a few points on how to research your target market and what communication strategies might be most effective in reaching them.

Click here to read the full post and comments.

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Bonnee

I saw the post over on WU, and you’re so right about it. There’s nothing for an audience to grab on to if your target is too general.