- About/bio page. I recommend a brief, professional bio (250 words or less), and a photo. You can expand in many different ways, but a short bio upfront is very helpful and essential for those looking for the quick facts.
- Information on your books, products, and services. You might have a separate page for each book or product, or you might combine everything together. Regardless, don’t skimp on the details, and always include links to where your books can be purchased in both print and digital form. Ideal: A downloadable press or media kit for each book.
- Social media integration. Let readers know where else you’re active online, and make your site easy to share (using social share buttons, like you see on this site).
- Social proof. If you have notable media coverage, good reviews, positive testimonials, or a significant following on a specific platform (e.g., Twitter), let it be known.
- E-mail/RSS subscription or sign-up. Make it easy for people to subscribe to your blog via e-mail/RSS (here’s how). If you don’t have a blog, then offer an e-mail newsletter. (Give people a way to stay connected!)
Here are mistakes I often see on author websites:
- No way to sign up for updates. If people visit your site once, they may not ever return. But that doesn’t mean they aren’t interested in receiving news from you. Always offer an easy way for people to be notified when you have news or content to share.
- Too many pages or paths. New visitors to your site will not likely visit more than a couple pages of your website. Make it clear on your homepage what’s important by having a clear “call to action.” (What do you most want people to do when they visit?) Don’t build your site for you—build it for your future readers.
- Heavy images, intro pages, Flash, etc. If your site takes a long time to load, or requires special plug-ins, or doesn’t work on an iPad (Apple does not support Flash), you will lose a chunk of your visitors.
- No clear contact info. Make it easy for people to e-mail you or find you on social networks. That’s why you have a website, right?
- Unfriendly to mobile devices. Nearly two-thirds of my new site visitors are on a mobile device. Thankfully, my WordPress theme is mobile-friendly. Is your website mobile friendly? (If you’re using WordPress, all you need to do is install the free plug-in, WP Touch.)
For related posts:
- The Big Mistake of Author Websites and Blogs
- Why You Should Add E-mail Subscription Service to Your Blog
- 3 Numbers That Matter to Your Platform
- Get Started Guide: Blogging for Writers
- Please Don’t Blog Your Book: 4 Reasons Why
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Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. From 2001–2010 she worked at Writer's Digest, where she ultimately became publisher; more recently, she was an editor at the Virginia Quarterly Review, where she led digital strategy. Jane currently teaches writing and publishing at the University of Virginia and is a columnist for Publishers Weekly. The Great Courses just released her 24-lecture series, How to Publish Your Book. She also has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (2017). Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.
Latest posts by Jane Friedman (see all)
- You Can’t Rush Your Development - February 2, 2016
- My Interview With The Kindle Chronicles - January 25, 2016
- Writing Advice for Children and Teens - January 21, 2016
- Long-Term Marketing Models for Self-Published Authors - January 20, 2016
- Digital Publishing and Authorship in 2016: A Discussion with Joanna Penn - January 19, 2016