In case you missed it, I was a guest over at Tweetspeak Poetry last week, where I wrote about how to find and hire a publicist.
Here’s a little of what I had to say:
A publicist is often seen primarily as a key to mainstream media coverage, but they also have tremendous value outside of that. They can cover marketing and promotion activities that you could do yourself, but they can often do it better, more efficiently or more knowledgeably. Their professional finesse may lead to a better impression and more sales in the long term, and leave you time to focus on other high-value activities. They can also help you avoid marketing tactics or campaigns that they know are problematic, or point you toward new, useful tools they’ve discovered. This is one of the key values pointed out by bestselling author Jamie Freveletti when I interviewed her for this piece on book marketing; her publicist provides her with savvy guidance—and a person to bounce ideas off of—in a confusing and ever-evolving digital marketing age.
To read the entire piece, as well as a great discussion in the comments—where I add more tips—visit Simple Tips on Finding and Working With a Book Publicist.
Jane Friedman has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Hot Sheet, the essential publishing industry newsletter for authors, and was named Publishing Commentator of the Year by Digital Book World in 2023. Her latest book is The Business of Being a Writer (University of Chicago Press), which received a starred review from Library Journal. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund, she works with organizations such as The Authors Guild to bring transparency to the business of publishing.
[…] Photo by David Roessli / Flickr In case you missed it, I was a guest over at Tweetspeak Poetry last week, where I wrote about how to find and hire a publicist. […]
[…] can lead the way sharing your vision through the lens of various social media platforms. Consider hiring a publicist who likely will have connections and access to media outlets and book reviews that can deliver huge […]
[…] can lead the way sharing your vision through the lens of various social media platforms. Consider hiring a publicist who likely will have connections and access to media outlets and book reviews that can deliver huge […]