Author Massimo Marino discusses what it’s like to read science fiction as a scientist, his experience with the Booktrope publishing collective, the mission of BookGarage, and more.
The connection with your email newsletter subscribers starts much sooner than you think, in a place that many gloss over or ignore: your signup forms.
In my latest post over at Writer Unboxed, I discuss what writers need to know if they’re considering video as part of their marketing and promotion strategy. In brief, here’s what writers should avoid: Don’t do book trailers. Don’t talk at length in a static shot. Don’t post unedited video longer than a minute or […]
Over 70% of author crowdfunding campaigns fail, but you can beat the odds if you embrace your role as chief marketing officer of your book.
Jane Friedman interviews author Bethany Joy Carlson about effective crowdfunding campaigns for authors.
Author and ghostwriter Stacy Ennis discusses the process of working with a ghostwriter and how to know if hiring a ghostwriter is right for you.
Author Rufi Thorpe discusses writing for men, her improbable path to publication, what she likes to see in a book review, and more in this 5 On interview.
If you’re considering WordPress as your platform of choice, here’s what you should know as you prepare to build on it.
Author Kirsten Oliphant explains how to get started forming a list of email subscribers, including how to choose an email service provider.
Web design expert Ron Bueker discusses the pros and cons of using WordPress and Squarespace to build your author website and brand.
Online marketing expert Beth Hayden explains how to use guest blogging to promote your book.
Author and ghostwriter Roz Morris discusses the necessary characteristics for a ghostwriter, as well as who hires ghostwriters and why.
Next week, I’m participating in the Book to Course Virtual Summit, a free event hosted by Teachable. I’ll be discussing the rise of the writer-entrepreneur.
Author and editor Yi Shun Lai discusses writing for the J. Peterman catalog, common problems she sees in short fiction and short nonfiction, why she decided to start writing about being Asian, and more in this 5 On interview.
Much of writing advice boils down to: add more conflict. But don’t forget how happy lives can involve compromise and complication as well.
Award-winning author Jane K. Cleland explains how to implement the slow reveal to add suspense to your writing.
A plot planner enables you to keep the larger picture of your story in full view as you concentrate on writing individual scenes.
The advantages of walking are well-known and long-heralded. Likewise delightful, the urban perambulatory habits of the flâneur. Less heralded perhaps are the practical creative benefits of stretching one’s legs with neither exercise nor aimlessless in mind.
Author and publicist Fauzia Burke offers tips and resources for doing your own internet book publicity.
Kirsten Oliphant details how to find, create, and edit branded graphics for blogs and social media.
For years, serialization has been discussed as a significant area of opportunity for reading and publishing in the digital age. (And note to the sticklers out there: I’m using the terms serial and serialization interchangeably to refer to any situation where content is parceled out in small bites and delivered on a specific schedule, whether the […]
Learn how you can prepare for the future of publishing in this free workshop by Jane Friedman.
Author Che Gilson discusses what she as an unagented author learned to look for in publishing contracts, designing your own cover art, the necessity of continually creating new material, and more.
Write about the things you can’t forget, the things that keep you up at night.
The problem is not whether print will survive, but how literary publishing adapts to a world where to publish something has lost value.
How authors can blog successfully for long-term platform and book marketing efforts, with tips for online writing, strong headlines, and good SEO.
Every author is told to start an official Facebook page. But what if you stick with your personal profile only? Learn the advantages and disadvantages.
Philip B. Persinger discusses his attraction to sonnets, the broad art of writing and selling a play, why he published his latest novel with Amazon, and more.
For a love scene to move readers, it must embody the principle of restraint—in dialogue, in description, and in the characters’ actions.
Author Ken Brosky discusses his Kindle Scout book deal and his and Amazon’s marketing plans for The Proving.
What authors need to know about current marketing practices and emerging business trends in the book publishing industry.
Author Emily Grosvenor explains how she has constructed a Kickstarter campaign for her children’s book, Tessalation!
Author/songwriter Henry Baum discusses self-publishing services, the value of a paid review, why he started his own self-publishing service, and more.
Author Gigi Rosenberg describes how she redesigned and relaunched her author website primarily on her own, only hiring assistance at the end.
Author Jay Swanson explains how to find and work with cover artists.
Join me for official hours on Facebook—it’s free to everyone. You can ask questions about whatever challenge you’re currently facing.
I think it’s fair to say that most of us are not looking to add more social media activity to our lives. In fact, we prefer to trim online activity or drop entire networks if possible. So the advice I’m about to offer may feel objectionable and time-wasting at first, but if you stay with me until the end, […]
In the literary fiction world, it’s often taken as an article of faith that writing is an intrinsically important activity to be engaged in. Is it?
Thriller author Todd Moss discusses the pitfalls of using current events as the basis for a novel.
The primary function and value of an author website is marketing related.
Author Barry Eisler discusses the pros and cons (where they exist) of legacy, Amazon, and self-publishing; research and editing; selling book rights; and more.
Andrea Dunlop, a former Doubleday publicist, discusses how to approach a book launch from a publicist’s point of view.
Learn four reasons writers might want to use Pinterest, how to best use the platform, and best practices to get the most traction for your work.
What every author needs to know before they hire a publicist, and how to work with one successfully.
Agent Laurie McLean discusses the platform and book launch strategy for author/musician Simon Curtis.
Helen Sedwick and Orna Ross discuss selling international rights to your book.
Author and radio broadcaster Reggie Lutz discusses her tendency as a writer to synthesize fiction genres, recommends qualities to look for in a writing critique group, offers advice on pitching and interviewing with radio hosts, and more.
Writers’ collectives can help independent authors gain an advantage in quality, cost control, and marketing.
The majority of authors will not benefit from paid book reviews, and should invest their time and money elsewhere. Here’s why.
Jay Swanson, the creative mind behind real-time fantasy blog Into the Nanten, explains how to develop a compelling audiobook.