Catherine Baab-Muguira
In marketing, “proof of concept” means testing an idea for sales potential before going all-in. Here’s how to apply that to ...
If your query letter isn’t standing out from the pack, consider leading with what makes you, not your story, compelling ...
When an author’s article went viral, she didn’t have the tools in place—a website, a social presence—to capture and leverage ...
If your subject already has a large existing fandom, how can you quantify that audience, using the data to impress ...
Along with sex and death, money is a topic with evergreen appeal. So when you write about money, you put ...
Dedicated and even obsessive engagement with another creator’s work can open unexpected doors for your own writing ...
The more important and perennial a problem that a book addresses, the better the chances it will survive the test ...
It’s difficult yet important to develop enough confidence in your work that you’re not sunk every time someone dislikes it ...
Edgar Allan Poe was a 19th century troll, virulently critical of other writers—but also engaged in literary citizenship for work ...
Developing voice is important, but finding a topic that excites you—and others—could be a better first step for a new ...
Freelance writing—even for little or no pay—offers a low-stakes way to gain publication credit, hone your skills, and raise your ...
What keeps many writers from a book deal isn’t a polished manuscript or proposal. It’s a sense of the publishing ...
Even a small email list is better than no list at all, because it likely represents your most devoted, true ...