When Do You Need to Secure Permissions?

by Andrea Costa Photography

Andrea Costa Photography / Flickr

With more authors publishing independently than ever, I’m hearing more questions about rights and permissions. It’s a tough issue to navigate without having an experienced editor or agent to guide you.

I hope to provide some clarity on permissions in this post. Permissions is all about seeking permission to use other people’s copyrighted work within your own. This means you contact the copyright owner of the work (or their publisher or agent), and request permission to use the work. Most publishers have a formal process that includes paperwork, e.g., a contract to sign. Often, you are charged a fee for the use, anywhere from a few dollars to thousands of dollars.

When do you NOT need to seek permission?

  • When the work is in public domain. This isn’t a terribly easy thing to determine, but any work published before 1923 is in the public domain. Some works published after 1923 are also in the public domain. Read this guide from Stanford about how to determine if a work is in the public domain.
  • When simply mentioning the title or author of a work. You do not need permission to mention the title of someone’s work. It’s like citing a fact.
  • When you abide by fair use guidelines. If you’re only quoting a few lines from a full-length book, you are likely within fair use guidelines, and do not need to seek permission. See more about fair use below.
  • When the work is licensed under Creative Commons. If this is the case, you should see this prominently declared on the work itself as an alternative to the copyright symbol. For instance, the book Mediactive is licensed under Creative Commons, and so are many sites and blogs.

When DO you need to seek permission? When you use copyrighted material in such a way that it cannot be considered fair use.

Crediting the source does not remove the obligation to seek permission. It is expected that you always credit your source regardless of fair use; otherwise, you are plagiarizing. 

A Brief Explanation of Fair Use

There are four criteria for determining fair use, which sounds tidy, but it’s not. These criteria are vague and open to interpretation. Ultimately, when disagreement arises over what constitutes fair use, it’s up to the courts to make a decision.

The four criteria are:

  1. the purpose and character of the use (e.g., commercial vs. not-for-profit/educational). If the purpose of your work is commercial (to make money), that doesn’t mean you’re suddenly in violation of fair use. But it makes your case less sympathetic if you’re borrowing a lot of someone else’s work to prop up your own commercial venture.
  2. the nature of the copyrighted work. Facts cannot be copyrighted. For that reason, more creative or imaginative works generally get the strongest protection.
  3. the amount and substantiality of the portion used in relation to the entire quoted work. The law does not offer any percentage or word count here that we can go by. That’s because if the portion quoted is considered the most valuable part of the work, you may be violating fair use. That said, most publishers’ guidelines for authors offer a rule of thumb; at the publisher I worked at, that guideline was 200-300 words from a book-length work in a teaching/educational context. Be careful whenever quoting song lyrics or poems; it is nearly impossible to use them without needing permission, unless it’s an epic song or poem.
  4. the effect of the use on the potential market for or value of the quoted work. If your use of the original work in any way damages the likelihood that people will buy the original work, you are in violation of fair use.

To further explore what these four criteria mean in practice, be sure to read this excellent article by attorney Howard Zaharoff that originally appeared in Writer’s Digest magazine: “A Writers’ Guide to Fair Use.”

Does this apply to use of copyrighted work on websites, blogs, digital mediums, etc?

Technically, yes, but attitudes tend to be more lax. When bloggers (or others) aggregate, repurpose, or otherwise excerpt copyrighted work (whether it originates online or offline), they typically view such use as “sharing” or “publicity” for the original author rather than as a copyright violation, especially if it’s for noncommercial or educational purposes. (I’m not talking about wholesale piracy here, but about extensive excerpting or aggregating that would not be considered OK in mass mediums.) In short, it’s a controversial issue.

What questions are you left with? What needs further clarification? Let me know in the comments.

 

About Jane Friedman

Jane Friedman is a full-time assistant professor of e-media at the University of Cincinnati, and the former publisher of Writer's Digest. She has spoken on writing, publishing, and the future of media at more than 200 events since 2001, including South by Southwest, BookExpo America, and the Association of Writers and Writing Programs.

  • Lorinda J. Taylor

    Well, I’m not inclined to try to do things under the table, as it were, or try to wiggle out of doing things according to the law.  What’s the point of putting all that copyright notice on your book if nobody is going to pay any attention to it?  I certainly wouldn’t want people grabbing chunks of my writings and sticking them on anything they want!  If they asked me, I probably wouldn’t charge them anything, but I would just like to know what use is being made of the material.  So I wouldn’t go back and do anything any differently from what I’ve done.  I might have a “strong case for fair use,” but certainly to sue the publisher for fair use would cost me a lot more than paying his fee!

  • http://www.janefriedman.com Jane Friedman

    Just to be sure there’s no confusion: fair use IS part of the law (just as much as copyright is part of the law), and claiming fair use doesn’t mean you’re trying to do things under the table.

    In my opinion, when it comes to very minimal excerpts (which are usually the case with epigraphs), it’s about how cautious you want to be, as well as how firm a grasp you have on what constitutes fair use.

  • C.S. McClellan

    My sources, (two, actually) were the US copyright office and Nolo. I’m not going to argue with the copyright office. “Under the fair use doctrine of the U.S. copyright statute, it is permissible to use limited portions of a work including quotes, for purposes such as commentary, criticism, news reporting, and scholarly reports.” I don’t see anything there that would include novels.

  • http://www.janefriedman.com Jane Friedman

    They’re not giving you an exhaustive list, and they can’t possibly cover every scenario. For instance, parody also falls under fair use, and parody is certainly a form of fiction.

  • http://www.janefriedman.com Jane Friedman

    Here’s a lawyer’s blog that discusses epigraphs as typical and acceptable for fair use:

    http://copyrightlitigation.blogspot.com/2011/03/fair-use-fridays-epigraphs-fair-use-and.html

  • http://www.wonderyearsof2.blogspot.com jmeb

    I have a question – I would like to publish an e-book  (for profit), and in one of the chapters use a slogan from a popular baby company, along with the wording from 2 of their commercials.  Is this something I would need to get permission for? I checked their website but could not find anything, and looked all over the internet but could not find information on this type of permission.

  • http://www.wonderyearsof2.blogspot.com jmeb

    I’ve been confused by this too. On sites like Corbis.com or Istockphoto.com, how do you know which ones you have to pay for (to use for a book cover) or not?  Do you still need permission to use photos off of sites like these?

  • http://www.janefriedman.com Jane Friedman

    Slogans cannot be copyrighted, so that would be OK. As far as the commercial, I’m less certain because I haven’t seen or heard of a case involving that type of work.You’re probably OK if it’s used in an educational context.

  • http://www.janefriedman.com Jane Friedman

    Yes! You have to pay for all photos on those sites. Corbis and iStockPhoto are meant to generate money off any kind of use, especially commercial use like a book cover.

  • http://www.wonderyearsof2.blogspot.com jmeb

    If you want to include quotes from people you have interviewed yourself, do you need any legal paperwork (do they have to sign anything) giving permission to be in the book? I have a short questionnaire I handed out where women wrote responses down. They knew it was for my book, but I do not have actual signatures. They were told to just write their first name and last initial on the questionnaire. 

  • http://www.janefriedman.com Jane Friedman

    You’re fine without their signature, as long as you didn’t interview them under false pretenses (i.e., they didn’t understand why they were being interviewed).

  • Anonymous

    This is amazingly helpful–and, sort of ironically, free.  Thank you for your help.

    A little off the subject, but what about art images used for a lecture?  I assume it’s OK in an educautional setting, such as a college or for a cultural institution, but what about doing the same lecture (for profit), in a private setting, like someone’s home?

  • http://www.janefriedman.com Jane Friedman

    Technically, you should ask for permission if the image is not available under Creative Commons license—or if it is otherwise not clearly available, for free, for nonprofit use, even in an educational setting.

    However, we all know what the reality is. (pause) That said, I would not publicly distribute any presentation or lecture that used images that I wasn’t confident I had permission to use.

  • Anonymous

    Thanks, Jane. Oddly enough, none of the schools I’m teaching at even mentioned it.

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  • James T Kelly

    Thanks, Jane, I appreciate you getting back to me on that!

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  • http://www.encouragingheartsathome.com Misty Krasawski

    Wow! Great information here. Question: I’m running an online membership series which includes a “book study.” The ladies are encouraged to purchase and read the books obviously; there’s a link to Amazon at my site. I was planning to use quotes from the books in my downloadable printables as questions/thinking points … Do I need to get permission first? Thanks so much!

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  • http://www.janefriedman.com Jane Friedman

    That most likely falls under fair use—assuming we’re talking about a hundred words or so.

  • http://twitter.com/luannschindler luannschindler

    What if you’re incorporating song lyrics into a piece? Who do you need to get permission from? Only the songwriter? The recording artist?

  • http://www.janefriedman.com Jane Friedman

    Just as you would contact a book publisher about permissions for a book, for song lyrics you contact the music publisher. It’s very unlikely you’d be able to get permission from either the songwriter or the recording artist.

  • Judy Fishel

    A comment on song lyrics: I assume it’s fair use for lines from hymns written 100 years ago.

    Question about quotes used in a book: If I use many short quotes – 2-5 lines each, but use a dozen or so quotes from the same book – does the total number of words need to fit in the 200-300 range or does that apply to a single long quote?

    Your answers and all the questions on this site are very helpful.

  • http://www.janefriedman.com Jane Friedman

    Yes! Any work that old (whether lyrics or not) would have fallen into the public domain.

    And great question about cumulative word count. While word count itself isn’t the sole determining factor of fair use, you should definitely be looking at the total number of words, not the amount of words used in a single instance of quoting.

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  • Barbiesway

    Do you need approval to use the name of a song, movie, actor’s name, or names of products that are or were for sale, in a book you’re writing?
    Also do you need approval to use a quote like example: “Go ahead make my day” that became popular from a movie and is all over the internet?

  • http://www.janefriedman.com Jane Friedman

    No in either case.

  • Keith

    How about using film stills as artwork for a book cover?  I’m thinking of using a film still from an old movie (about 1961) as the backdrop for the book cover. 

    According to the University of Chicago Press (http://www.press.uchicago.edu/Misc/Chicago/copyright.html), “Frame captures, also called film stills, are generally considered to fall in the realm of fair use for scholarly publishing.” 

    Fair use would be great.  But my concern is that while my book (a minor book to be published by a minor press) is scholarly, the press is strictly speaking a commercial venture, and the text of the book is not “about” the movie and does not refer to the movie at all.  It will definitely NOT impinge on the commercial value of the movie (in fact, might enhance it).   The book is about the history of early Christianity, and I thought I’d borrow something from one of the innumerable movies about Jesus.

  • http://www.janefriedman.com Jane Friedman

    I’m afraid this kind of material and use is outside my realm of expertise!

  • Ssvisionary

    HI, I’d like to create a website that displays recipes and I would sell the ingredients for the recipe.  In this instance, would I have any copywright issues when using the recipes.  Could I possibly change the name of the recipes and be safe? 

  • http://www.janefriedman.com Jane Friedman

    The description/interpretation provided with the recipe is protected. Changing the title doesn’t change the fact the description is under the copyright of someone or some publisher.

  • Arturo ocampo

    my wife is writing a book, its a how-to-book on applying to college. She wants to quote some info from a the College Board website, just a few lines, on what colleges look for. Is this ok. She also wants to include the link to the college board website, are there any problems with this? are there issues of trademark infringement?  In general in a  how-to-type book, are there issues of trademark or copyright just in citing domain names/websites ?

  • http://www.janefriedman.com Jane Friedman

    A brief quote from a website is fine. Including a link is always OK—there are no trademark or copyright issues with listing links.

  • http://profile.yahoo.com/JR7O5TZYBGPVEEK6G5SQSGFCH4 Rebecca

    Does one need permission to mention an actual public event and/or trade show in a fictional work, such as a regular annual event ex: Republican National Convention, as an idea.

    Thanks!

  • http://www.janefriedman.com Jane Friedman

    Nope.