Does Social Media Really Sell Books?

http://writerunboxed.com/2013/08/27/a-key-book-marketing-principle-that-authors-must-learn-or-not-forget/

In brief, yes and no.

Over at Writer Unboxed, I’ve written a post on social media marketing. It begins:

Most new authors, upon securing a book contract or planning a book launch, are advised they need to establish a Twitter account, a Facebook page, or [list social media channel here]. Why? To market their book, of course.

This presents an immediate dilemma: If the author is not already active on these channels, of her own interest and volition, she now has the mindset of using these tools to “market”—and the new author may have no idea what that means beyond telling people to like their page or follow them.

Go read the full post (with a wonderful discussion in the comments), A Key Marketing Principle That Authors Must Learn (or Not Forget).

And for those paying attention, I am once again a regular Writer Unboxed columnist. It’s good to be back, and my thanks to Therese and the WU family for so warmly welcoming my return.


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Posted in Marketing & Promotion, Social Media and tagged , .
Jane Friedman

Jane Friedman

Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She is the co-founder and editor of The Hot Sheet, the essential newsletter on the publishing industry for authors.

Jane currently teaches writing and publishing at the University of Virginia and is a columnist for Publishers Weekly. The Great Courses just released her 24-lecture series, How to Publish Your Book. She also has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (2017).

Jane speaks regularly at conferences and industry events such as BookExpo America, Digital Book World, and the AWP Conference, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. Find out more.

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7 Comments on "Does Social Media Really Sell Books?"

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Lexa Cain
2 years 8 months ago

I really enjoyed your article on Writer Unboxed, and I’m looking forward to more of them. 🙂

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[…] In brief, yes and no. Over at Writer Unboxed, I’ve written a post on social media marketing.  […]

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[…] There's no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what's effective and what's not.  […]

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[…] There's no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what's effective and what's not.  […]

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[…] There's no end to the conflicting advice about social media and book marketing. In this post, I present a framework for what's effective and what's not. (RT @WriterlyTweets: Does Social Media Really Sell Books?  […]

JosephRatliff
2 years 6 months ago
The short answer… no, social media the tool does not sell books. YOU, as an author, are responsible for using these tools to sell books. That means you must build and respect a community of people who choose to read what you post on social media. If you don’t already have that community built, you can still use social media tools to help you market your books, but under the right context, the right mindset when doing so. The short version? Social media is not an advertising billboard, it’s a cocktail party at first, and then you’re inviting people over… Read more »
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