Simon & Schuster’s Head of Marketing Discusses Bookselling Innovations and Challenges

Successful efforts have blended new tech with tried-and-true marketing standards.


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Phil Simon

I can vouch for CBS Sunday Morning moving oodles of books.

The one and only Ron Charles did a segment with me on Zoom For Dummies. That week, the book sold about 900 copies.

Pic here.

I enjoyed the brief segment. I’ll note that I had reached out to him. My publisher did nothing to land the placement. So there’s that.