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Thank you for the article. I do disagree with Mr. Wilk on one thing. He believes hybrid publishing has peaked and that the younger generation is going to go a different route. We are seeing the opposite. Social media influencers are doing things the unconventional way. We recently had an influencer turn down a 6 figure advance form a big 5 publisher to publish with us. She valued the control, keeping her IP, and the bigger share of the revenues over the prestige of being with a big 5.