Writing a compelling book is the most important step toward the goal of a successful writing career. But selling your books can be a challenge no matter how strong your story may be.
When it comes to a sustainable author career, copywriting is a skill even I could improve upon. (Since 2011, I’ve been writing about the importance of this skill.)
Bryan Cohen is a Chicago author who has written more than 40 books, and 300 book descriptions for other authors. He teaches thousands of writers at all levels how to improve their marketing skills.
Bryan has agreed to team up with me on a free training for my readers on Wednesday, July 27, at 2 p.m. Eastern. This live training will teach you simple systems to write sales copy that’s as impressive as your story; it will help you improve your book descriptions, advertising copy, and emails to readers.
When you show up live, you’ll be able to participate in a Q&A session with Bryan to answer all your copywriting questions. If you can’t attend live, a recording will be made available for you to review after the session.
Near the end of the session, he’ll tell you more about his fee-based course on copywriting that provides more intensive and comprehensive instruction. Full disclosure: If you register, I end up receiving a percentage of your course fees. I recommend his instruction because I trust it and think copywriting is one of the most overlooked skills for writers.
Click here to register and join us on July 27.
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
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I’d love to “attend,” but I have to work that day. What about those of us who cannot “show up?” Will the content be available some other way?
If you register beforehand, you’ll receive a link (via email) to view the recording.
[…] Wednesday – July 27th – Jane Friedman is partnering with Bryan Cohen to present a free training about writing sales copy that will help you sell your book. The sign-up page for this free event lists the following as part of the […]