Marketing & Promotion

The Hot Sheet Index reviewed the number of You Tube channels and the hours of content released by these channels in one week.

We delved into audiobook sales opportunities for authors and suggested going wide may be better long-term than exclusivity with Audible.

You’ve got something that corporate brands don’t—yourself. Nurture a relationship with your readers, and they’ll do the marketing for you.

A big mistake authors make is assuming that the influencer needs to read a copy of the book—or have a copy—in order to support it. Not true.

Independent authors often opt to use both or switch between the two marketing support services.

While Facebook is ahead of most platforms in terms of time spent per user, its usage peaked in 2017 at 14 hours per month on average.

The Hot Sheet Index reviewed the statistics for social media platforms. TikTok has seen over 1.5 billion downloads.

While traditional book-review coverage has been dwindling for years, Medium is expanding their nonfiction books coverage.

When you're a one-person marketing team, try these foundational tips for approaching libraries about having your book added to their collections.

A debut novelist surveyed readers on Facebook. The result? In publishing, as in life, first impressions matter—and we do judge books by their covers.

Skip the book signing; there's greater reward in identifying and connecting with the audience that already shares a passion for your topic.

To read your work aloud well, you must train like a pro. From public speaking coach Gigi Rosenberg, here’s a guide to what you need to do to show up with confidence.

You don’t need an influencer’s clout to make your book and brand successful, but it can help expose your work to a larger audience. Before you reach out, here are some important do's & don'ts to keep in mind.

An award-winning indie author and professional marketer shares insights for effective paid marketing strategies customized to your goals.

Most people don’t read websites; they scan. The same is true for your book description. In this guest post, Penny Sansevieri offers tips to make your promotional copy appealing enough for readers to linger.

With low barrier to entry, livestreaming can be a great way to give your audience a chance to fall in love with you and your message. Here are some essential tips from the team at Best Seller Builders.

Knowing your audience is key to book marketing and sales success.

Obtaining readers for your book is hard enough. Once you have their attention, how do you make the most of it? Dave Chesson suggests "reader magnets"—incentives that turn strangers into subscribers.

At this year’s Digital Book World, Ingram’s Peter McCarthy presented “Marketing Insights: Surfacing New Opportunities for Growth.”

Successful efforts have blended new tech with tried-and-true marketing standards.

While they can take considerable time to organize and administer, Facebook groups focus community and collective marketing power.

Books as source material are all the rage right now in the children’s entertainment market, and at the annual SCBWI conference in Los Angeles.

In this guest post, author and nonfiction writing coach Boni Wagner-Stafford explains why defining your objectives up front leads to a more focused and effective book marketing strategy.

It's been proven by research: reviews help drive book sales. And reviews on Amazon can help your book turn up more often in customer searches. So you want reviews—great reviews—but they need to be authentic. Here's how to get them.

Libraries represent a valuable opportunity for a book discoverability and sales, but librarians may not know your book exists without marketing outreach.