Marketing & Promotion

Strategically expanding your marketing efforts over an extended gift-buying season can help you boost your share of holiday sales.

It's now possible to fill every lunch hour and evening with book clubs and book festivals and live readings and more. Thus, even if you offer a creative and enticing online event, it’s hard to sell when so much content right now is available for free. Before you decide to run an online event, consider the following.

At this point, just about everyone has heard about “Zoombombing,” where Zoom events are infiltrated and intentionally disrupted by trolls.

It’s hard work and there’s no magic formula to boost sales, but you’ll also find a passionate audience and a strong sense of accomplishment.

Whether using a third-party service to conduct a giveaway or managing it on your own, it’s important to protect the rights of your entrants.

The Hot Sheet Index reviewed Amazon's digital marketing share for each year since 2016 and up to it's projected share for 2021.

As Google ad revenue declines in 2020, partly due to the collapse of the travel industry, Amazon is seeing significant growth.

Editorial reviews are one of the most underrated tools in a self-publishing author’s arsenal. Learn what they are and how to manage them.

Online or in person, the basics of public speaking are still what matters most: be captivating, interactive, and take your audience on a journey.

Promoting a book isn’t a one-off event. It’s a series of actions: long-lead strategies, mid-range tasks, and sudden opportunities.

One author’s experience with the pros and cons of promoting a new book to his community in the era of limited social gatherings.

Your friends and fans want to celebrate with you. When public gatherings aren’t an option, you can take the party online at virtually no cost.

And even if you do offer a creative and enticing online event, it’s hard to sell when so much content right now is available for free.

Right now, more people are spending money on streaming services and gaming—and even ebooks have seen an uplift.

With many book-marketing plans now upended, the entirety of the publishing community has turned its eye toward online events.

Even though agents and editors may be attempting to conduct business as usual, the coronavirus undoubtedly affects acquisitions.

The Hot Sheet Index reviewed the number of You Tube channels and the hours of content released by these channels in one week.

We delved into audiobook sales opportunities for authors and suggested going wide may be better long-term than exclusivity with Audible.

You’ve got something that corporate brands don’t—yourself. Nurture a relationship with your readers, and they’ll do the marketing for you.

A big mistake authors make is assuming that the influencer needs to read a copy of the book—or have a copy—in order to support it. Not true.

Independent authors often opt to use both or switch between the two marketing support services.

While Facebook is ahead of most platforms in terms of time spent per user, its usage peaked in 2017 at 14 hours per month on average.

The Hot Sheet Index reviewed the statistics for social media platforms. TikTok has seen over 1.5 billion downloads.

While traditional book-review coverage has been dwindling for years, Medium is expanding their nonfiction books coverage.

When you're a one-person marketing team, try these foundational tips for approaching libraries about having your book added to their collections.