Social Media

Testing your ad creative and pushing past your first few ideas is key to a successful and cost-effective Facebook ad campaign

When Kindle Vella, a platform for serialized fiction, was first announced in the spring, Amazon’s content guidelines stipulated that serial work published through Vella could not be published.

OverDrive, the leading digital reading platform for libraries, acquired Kanopy, a video streaming service, which includes 30.000 films.

Zoop will offer the usual crowdfunding services but also offer separate support services to help people succeed with their campaigns.

As exponential growth in audio inevitably slows, publishers will have to vie for market share with other content providers and services

Journalist Kirk McElhearn interviews writers about how they use Scrivener, a popular app for book writing.

The hashtag #OwnVoices has been used for years to indicate a book written by an author from an underrepresented group

As the creator economy heats up, Curious Fictions, a site designed in 2017 for authors of short fiction, quietly chugs away in the background.

W by Wattpad Books will publish new adult fiction, all based on stories that originated on the Wattpad platform. Wattpad started publishing YA novels in 2019.

A new regular feature in which I’ll more casually and personally discuss publishing, media, and tech trends that affect authors.

The audio chat platform now allows app users to send payments directly to creators.

As with other social media platforms, topical and even quirky content—not the hard sell—attracts followers.

The buzzworthy social media app offers live, audio-only conversations and remains invite-only, but it’s not hard to get inside—and you’ll find plenty of book-based conversations.

While it bills itself as a social reading platform, the Fable app for Apple and Android is essentially a subscription service that charges users a very rich $69.99 per year for access to public domain classic.

A collaboration between a poet and a software developer has produced Midst, a word processor that tracks writers’ changes as they make them

Media Do, a major ebook distributor headquartered in Japan, has acquired NetGalley along with parent company Firebrand.

Publishing’s most extraordinary performance this year may indicate that retail sales and library lending are complementary.

Wattpad, the Canadian-based writing and publishing startup founded in 2006, has been purchased by Naver in a $600 million deal.

The publishing arm of the British Library is bringing forward the release date of a sea shanty guide due to overwhelming interest on TikTok.

Creator apps and services had a breakout year in 2020, with increased use of Substack, Patreon, OnlyFans, Twitch, and Cameo—as well as TikTok.

For one unagented author, landing a publisher was a result of preparation, transparency, and a well-developed network.

AI makes strides in writing and reading, new services and tools emerged to meaningfully assist publishers, authors, editors and marketers.

Written Word Media released the results of their latest author survey. This year, they’ve broken down responses based on authors’ incomes.

Most career indie authors today run paid advertising to keep their books visible, with steady sales or reads

Virtual assistants take over tasks that you could do yourself. What you’re buying, in effect, is the freedom to use your time in other ways.