Social Media
Barnes & Noble to host inaugural BookTok festival
On Feb. 4 in New York City, Barnes & Noble’s flagship store is hosting a #BookTok festival, a ticketed event that has already sold out.
IMHO: Hive, Post, and Pretty Much Whatever Else Arises
When considering alternatives to Twitter, there’s more to keep in mind than simply what’s new or popular.
A Very Early Look at Mastodon
Mastodon is becoming a popular choice for those leaving Twitter as well as those seeking conversation and community.
Authors Who’ve Launched Their Careers on TikTok
Successful #BookTok marketing requires knowing both what works and what works for you.
IMHO: I’m Staying on Twitter for the Foreseeable Future
Current alternatives can’t replace Twitter, but uncertainty and chaos seem likely to plague those who remain.
Publishers Favor (for Now) Instagram and Twitter for Book Promotion
Canadian publishing professionals discuss how they customize content for social media and engage readers.
How BookTok Is Affecting Traditional Publishers
Book acquisition may start to trend toward books that inspire strong emotions in readers—and therefore more organic content on TikTok.
Publishers and Authors Adjust to Facebook Advertising Changes
Publishers and authors ultimately advocate for building direct relationships with readers in order to reduce reliance on ad platforms like Facebook.
UK’s HarperVoyager launches a TikTok creator house
Eight top BookTok influencers will convene in Hay-on-Wye in Wales to create content for the new HarperVoyager TikTok channel.
Writers, Stop Using Social Media (Like That)
A social media following doesn’t guarantee sales. Building an audience that’s engaged with your work—your mission—requires more varied tools.
BookTok: More Trusted Than Book Club Recommendations
Book clubs were the best way to spread word about books 20 years ago. But a new generation of readers seeks more personal recommendations.
Creating Ads That Fit TikTok
Testing is key to creating any type of successful advertising campaign on social media.
Amazon’s Answer to Clubhouse Will Interest Budding DJs
Amazon has launched a new app called Amp that unlocks the ability for hosts to stream songs, no subscription required.
Which Social Media Platform Is the Best?
Identifying the right platform for you comes down to your personality, what you like to do and, most importantly, what you want to achieve.
How to Make Money Through Social Media Without Being an Influencer
You don’t need to be famous or a tech guru. All you really need is an Instagram account, a PayPal link, and something to offer your audience.
A Year Without Social Media as a Freelance Writer
For freelancers, forgoing social media can mean giving up crucial visibility. But it can also provide time to focus on being a better writer.
Major Media Coverage Doesn’t Sell Books Like It Used To
Book discovery and book buying continue their shift to online channels, which tends to benefit older titles and means more power in the hands of Amazon
Most-Clicked Links of the Year 2021
Stories, which all appeared in Links of Interest, received the most clicks by a wide margin. What you couldn’t resist reading more about in 2021
What’s in Store for 2022?
In the first issue of the year, I’ll offer my take on what’s ahead for publishing in 2022. Do you have your own predictions?
Yes, Social Media Can Sell Books. But Not If Publishers Sit on Their Hands
Publishers need to closely collaborate with their authors if they expect that author's large social media following to sell books.
Latest Trends in Children’s Publishing
Growth in the children’s market continues, especially for series and licensed characters; BookTok emerges as an organic social media boost for backlist YA.
Netflix starts a book club
Earlier this year, Netflix boasted that half of the top 10 titles featured on the New York Times bestseller list were Netflix adaptations,
Trendspotting: NFTs (Very Late and Finally)
While most NFT activity today can be found in the arts, sports, and gaming communities, authors too are getting drawn in by market speculation and launching their own ventures
