Author Platform

Publishers and authors ultimately advocate for building direct relationships with readers in order to reduce reliance on ad platforms like Facebook.

Dedicated and even obsessive engagement with another creator’s work can open unexpected doors for your own writing.

Eight top BookTok influencers will convene in Hay-on-Wye in Wales to create content for the new HarperVoyager TikTok channel.

A primer on selling advertising in your email newsletter.

A social media following doesn’t guarantee sales. Building an audience that’s engaged with your work—your mission—requires more varied tools.

Book clubs were the best way to spread word about books 20 years ago. But a new generation of readers seeks more personal recommendations.

Many writers are told to blog or send an email newsletter without much idea of how to approach it. Here are the most common mistakes they make.

Testing is key to creating any type of successful advertising campaign on social media.

Amazon has launched a new app called Amp that unlocks the ability for hosts to stream songs, no subscription required.

If you subscribe to a large assortment of Substack email newsletters, there is now an app (iOS only, so far) where you can read them all in one place.

Identifying the right platform for you comes down to your personality, what you like to do and, most importantly, what you want to achieve.

You don’t need to be famous or a tech guru. All you really need is an Instagram account, a PayPal link, and something to offer your audience.

For freelancers, forgoing social media can mean giving up crucial visibility. But it can also provide time to focus on being a better writer.

Book discovery and book buying continue their shift to online channels, which tends to benefit older titles and means more power in the hands of Amazon

The key to winning BookTok content: authenticity.

Stories, which all appeared in Links of Interest, received the most clicks by a wide margin. What you couldn’t resist reading more about in 2021

In the first issue of the year, I’ll offer my take on what’s ahead for publishing in 2022. Do you have your own predictions?

Publishers need to closely collaborate with their authors if they expect that author's large social media following to sell books.

Growth in the children’s market continues, especially for series and licensed characters; BookTok emerges as an organic social media boost for backlist YA.

We’re not even at the six-month mark since some of the star-powered Substack and Facebook newsletter deals were announced.

The key to winning BookTok content: authenticity

While most NFT activity today can be found in the arts, sports, and gaming communities, authors too are getting drawn in by market speculation and launching their own ventures

A research firm recently investigated consumer sentiment about 21 categories of subscription services, asking if they were “happily hooked” nor not.

Earlier this year, Netflix boasted that half of the top 10 titles featured on the New York Times bestseller list were Netflix adaptations,

An exuberant market for online literature leads to investment in Inkitt’s serial fiction app, Galatea