Today I’m happy to share an exclusive with my readers: a case study on the book launch for Mission: Jimmy Stewart and the Fight for Europe by Robert Matzen.
Sarah Miniaci at Smith Publicity and Kristina Radke at NetGalley review the marketing and publicity strategies that can help increase your book’s discoverability, word-of-mouth, and reviews. Any publicist or author can implement the tactics covered in this case study, which include (but are not limited to) how to incorporate NetGalley’s tools into wider campaigns.
Over 300 publishers and hundreds of indie authors use NetGalley to offer advance review copies of their books and generate early buzz in the book community. And Smith Publicity is a full-service book publicity firm which, since 1997, worked with thousands of authors and publishers in promoting books from every genre—from New York Times bestsellers to first-time, independent titles.
Here’s an overview of what you’ll find in the hour-long discussion, with time stamps:
- 4:05: Getting to know the project and determining goals
- 9:05: What goals were set for the book
- 11:15: Action item #1: Create pre-publication buzz with consumer market targets (using NetGalley and Goodreads)
- 25:40: Action item #2: Obtain book trade reviews to establish visibility with buyers (librarians and booksellers) for holiday 2016 season
- 34:30: Action item #3: Generate major media coverage around release through Christmas 2016
- 42:15: Results obtained from action items #1 and #2
- 45:45: Results obtained from action item #3
- 49:00: Results recap
- 50:30: Key takeaways
Jane Friedman has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Hot Sheet, the essential publishing industry newsletter for authors, and was named Publishing Commentator of the Year by Digital Book World in 2023. Her latest book is The Business of Being a Writer (University of Chicago Press), which received a starred review from Library Journal. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund, she works with organizations such as The Authors Guild to bring transparency to the business of publishing.
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Really interesting webinar – full of great tips that I wish I had known about before the upcoming publication of my book – most notable the book trade reviewers – have missed some of that boat – but great insights -thanks for posting the video!
So glad it could help! Appreciate the comment.
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