Image: a megaphone placed on a chair
As an author’s career progresses, the publicity needs change—and what worked for the first book might no longer be appropriate ...
/ Free, Guest Post, Marketing & Promotion
Image: sharpened pencils of different colors
Developmental editors, critique partners, sensitivity readers, friends—feedback comes from different people, for different reasons, at different times ...
Choosing a Publicist: Ruling Out and Ruling In
There are a lot of publicists out there. How can you pick the right one? This is a crucial decision, ...
Image: woman's hands at a laptop computer, crafting a colorful post based on the open book at her side
Virtual assistants take over tasks that you could do yourself. What you’re buying, in effect, is the freedom to use ...
/ Free, Guest Post, Social Media
Image: three runners
Promoting a book isn’t a one-off event. It’s a series of actions: long-lead strategies, mid-range tasks, and sudden opportunities ...
Image: woman browsing a bookshelf
A debut novelist surveyed readers on Facebook. The result? In publishing, as in life, first impressions matter—and we do judge ...
/ Free, Guest Post, Marketing & Promotion
Image: an urban brick wall on which are painted many colorful versions of the phrase "I like you".
Seeking blurbs—quotes and endorsements—is a task that most writers absolutely hate. Here are some tips that can get you closer ...
Image: vintage blue typewriter on a background that's half pink and half yellow
Hybrid publishing is like hiring a contractor: You pay them to oversee the design and construction and, when it’s done, ...
/ Free, Guest Post, Hybrid Publishers
beta readers
Use of beta readers is widespread, but surprisingly little has been written about how writers actually use them and how ...
Image: a pencil-shaped rocket launching into space
Promotion strategy for your book depends greatly on why you’ve written it, what it means to you, and its place ...
/ Free, Guest Post, Marketing & Promotion