
I’m delighted to again be a guest on Joanna Penn’s podcast, where this time we discuss digital publishing trends and what authors need to know as they head into 2016. The discussion was partly guided by my earlier post on 2016 trends.
Here’s what we cover. You can listen to the podcast, watch the YouTube video, or read the transcript.
- The rise of mobile reading: How authors can get their books for sale on mobile devices, and also discoverability possibilities on mobile devices. We also discuss Google’s role in the market.
- Why traditional media and publishers are ignoring the shadow industry of self-published books—and continuing to report dipping ebook sales and rise in print.
- Whether authors more empowered than before, and if the power dynamic has shifted along with the indie movement.
- Audiobooks and growth of in-car streaming internet through Apple Carplay and Google Auto.
- How big data and AI + natural language processing and more will help discoverability as more and more books and content continue to be produced.
- Changes in social media usage, pay to play and whether Facebook will get into publishing
To see my earlier discussions with Joanna Penn:

Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.




[…] In conversation with Joanna Penn, I discuss digital publishing trends and what authors need to know as they head into 2016. […]
Joanna/Jane, a nice summation of the outlined trends. I think what needs to be also considered is the fact that publishers need to focus on a agnostic publication approach (content distribution strategy) and not focusing on tinkering one platform or another platform. That way, publishers are constantly intouch with their audience.
Please keep me updated on the next report