The release of Amazon Attribution links in September completely escaped our attention until we read a recent discussion from indie author Nicholas Erik (via his free newsletter, available to subscribers only). Erik calls it “nothing short of a marketing gamechanger, especially if you’re running paid ads on non-Amazon platforms like Facebook or BookBub.” It allows you to create tracking links that track sales and page reads coming from non-Amazon sources. Amazon Attribution links can be used anywhere you’d use a regular Amazon link.
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
