Kindle device sales are growing among the BookTok demographic

According to an Amazon vice president who spoke to the WSJ, sales of the Kindle device have grown in the double-digit percentages for each of the past two years, with people under 45 representing the fastest-growing customer segment. About 60 percent of sales growth is coming from people who’ve never before purchased a Kindle. The article also mentions that digital book checkouts from libraries have grown 75 percent since 2019. (Amazon users can connect their Kindle account with Libby, the most popular library checkout app for digital books.)