Upon its release on Black Friday, Taylor Swift’s The Eras Tour Book—available from Target only—became an instant bestseller and the fastest-selling release of the year, at 814,000 hardcovers sold in two days. Circana BookScan noted it is “the second-highest adult nonfiction release in BookScan history, just behind Barack Obama’s A Promised Land, which sold 816,300 print units in its first week of sales.”
That said, rather than focus on its sales success, some outlets took obvious pleasure in reporting on the array of typos and other problems that readers discovered, leading some to call it “The Errors Tour Book.”

Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.


