Just as secular publishers are launching Christian-living imprints, Christian publishers are launching their own crossover efforts. Baker Publishers Group just announced a new imprint, Haven, focused on “clean and wholesome” fiction—without sex, profanity, or graphic violence. What makes the titles secular? No religious content.
Baker CEO Jesse Myers told Publishers Weekly, “We are fully committed to serving Christian readers as we always have, but we have recognized a significant opportunity to reach readers who are searching for uplifting, wholesome fiction without faith content.” More specifically, the publisher believes there is market demand for “no-spice romance.” Learn more.
Jane Friedman has spent her entire career working in the publishing industry, with a focus on business reporting and author education. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry professionals; in 2023, she was named Publishing Commentator of the Year by Digital Book World.
Jane’s expertise regularly features in major media outlets such as The New York Times, The Atlantic, NPR, The Today Show, Wired, The Guardian, Fox News, and BBC. Her book, The Business of Being a Writer, Second Edition (The University of Chicago Press), is used as a classroom text by many writing and publishing degree programs. She reaches thousands through speaking engagements and workshops at diverse venues worldwide, including NYU’s Advanced Publishing Institute, Frankfurt Book Fair, and numerous MFA programs.
